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As consumers demand inclusiveness from brands, ShareASale shows how the affiliate channel can facilitate equal representation while protecting brand safety. Brand authenticity and inclusiveness   According to a 2019 Adobe survey, 62% of US consumers expect brands to be inclusive. Since this … [Read More...]

The Advertising Standards Authority (ASA) says it will ‘monitor’ a rise in the number of gambling ads to which children are exposed after documenting an increase from 2.5 in 2019 to 2.8 in 2020.The upward trend is revealed in the watchdog’s latest Trends in Advertising report, but is downplayed as … [Read More...]

The topic of digital transformation is no longer owned by technology leadership, it has become the marketing and business leader’s focus as consumers pull brands into a more connected journey. For ZTE, a forerunner brand of the digital economy, the time is now to help bring industries and … [Read More...]

Digital marketing agency Impression has opened a second office in London with the additional appointments of 16 new members of staff since January.The agency’s increased London presence will not only give them the opportunity to be closer to their growing London client base but also recruit … [Read More...]

There has been a huge growth of e-commerce due to the Covid-19 pandemic, which has exacerbated the weak demand for offline shopping as people stay at home because of lockdown restrictions. So why is L’Oréal bucking the trend with a new concept store in China?As the role of offline retail … [Read More...]

From TV films to viral videos, in-game experiential activations to celeb collabs, over the years marketers have endeavored to find ingenious ways of capturing the joy of gaming beyond just showing gameplay.Then there’s the rise in in-game advertising, led by Fornite with significant partnerships … [Read More...]

The Drum Awards for Design celebrate the teams and individuals that solve problems through elegant and innovative design, providing users with a better experience of their world. A global competition that seeks to highlight the best art direction, strategic thinking and execution, it was judged this … [Read More...]