Happy Anniversary, Perform[cb]! While we’ve been in the performance space for 20+ years, we can’t believe it’s been one year since Clickbooth, Adperio, and Ignite OPM came together under this one powerhouse brand.Of course, we couldn’t have done it without our amazing marketers and partners, as well … [Read More...]
Make Money Online
Is 5G Dangerous? We Asked an Expert
Harnessing millimeter wave (mmWave) spectrum for faster data speeds is one of the biggest breakthroughs of 5G, the next-generation cellular networking technology following 4G LTE. But there are concerns this very high-frequency spectrum could pose adverse health effects for the public, including … [Read More...]
FMTC Featured Merchant: CanvasChamp – FMTC
We may earn money or products from the companies mentioned in this post.Merchant Spotlight is a paid service offered by FMTC. For pricing and availability, please contact us. Moments in time become artwork with CanvasChamp. CanvasChamp allows its visitors to convert their photos into quality and … [Read More...]
Perform[cb] Announces Its 2020 MVPs
It’s time to announce our 2020 MVPs! Our MVP awards are all about recognizing Perform[cb] team members who were thinking and acting bigger throughout the year. We are very excited to acknowledge our team members for their hard work that shined through the clouds of 2020. The MVP awards were … [Read More...]
A Complete Guide to PPC Ad Targeting Options
In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based … [Read More...]
FMTC Featured Merchant: Swanson Health Products
We may earn money or products from the companies mentioned in this post.Merchant Spotlight is a paid service offered by FMTC. For pricing and availability, please contact us. Swanson Vitamins provides high-quality and affordable vitamins, supplements and health products. By carrying its own … [Read More...]
What is Clubhouse? [+Should Marketers Care?]
In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. … [Read More...]
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- FMTC Merchants 02-08-2021: Active Dawg, Blue Rock Barn, ekön tea, PuzzleUp & scotts
Work at Home
Publicis UK launches diverse apprenticeship scheme to change ‘white middle-class’ industry
Publicis Groupe UK is pledging to help young people from marginalised communities find jobs in the advertising industry with its Open Apprenticeship programme.The interactive platform, currently in testing, acts as a starting point for anyone keen to learn the fundamentals of the industry, including … [Read More...]
4media group UK wins Circular&Co
4media group UK has been appointed by sustainable lifestyle brand Circular&Co as their agency partner for 2021 on a retained agreement. They will work together throughout the year on key launches and activations. Circular&Co strives to find solutions that make a positive impact on the … [Read More...]
A great reset for marketing?
To stand out in today’s marketplace, brands must stand for something. The global events of the last 12 months have resulted in a profound re-evaluation of our shared value systems. It is true that people have always cared about their economic security, the health and safety of their families and … [Read More...]
Gym chain Fitness First has pivoted to address the fitness-at-home shift
As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged.At the height of the Covid-19 pandemic last year, work wasn't the only thing Singaporeans brought home with them. With gyms shut during circuit breaker measures, … [Read More...]
BuyaCar unveils new ‘Confidence’ positioning as part of brand overhaul
Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002.With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help cement its place as market leader. The … [Read More...]
Consumer spend sees sharpest decline since May 2020 as lockdown 3.0 takes hold
Consumer spending has suffered its largest drop since May 2020, slumping 16.3% in January due to a national lockdown that badly hit retail, hospitality and travel. On the bright side, data compiled by Barclaycard shows that spending on essential items such as groceries rose 3.9%, bolstered by a 17% … [Read More...]
Super Bowl 2021: Anheuser-Busch says grab a beer and Cardi B’s ‘shameless’ Uber Eats cameo
Attracting an average of 160 million fans each year, the Super Bowl is traditionally the biggest advertising event in the calendar. But how do things differ during a global pandemic? The Drum rounds up the best ads rolling towards this particularly different Super Bowl Sunday. The biggest game in … [Read More...]
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How To Make Money On Internet 2016 Top 5 Easy Ways
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