Nearly 80% of prospective customers could be lost if a business doesn’t have a website.
Websites are a fantastic way to showcase your products, engage with customers, and increase conversions. Perhaps you’re developing a website but you’re not sure where to start.
Sound familiar? If so, you’ve come to the right place. Here are 10 tips to help you through the process.
1. Choose a Memorable Domain Name
Before you start eCommerce website development, it’s important to choose the perfect domain name for your business. This is the name of your small business, so create a good impression by having a simple and catchy one.
Brainstorm names and check online to make sure no one has taken it. And for SEO purposes, try and include a relevant keyword and a geo-location like “www.NewYorkButchers.com”.
2. Make Your Site Mobile Friendly
Over 40% of web traffic comes from mobile devices, so your site must be responsive. This means all the information will be the same but the website changes its display depending on the device it’s viewed on.
During the developing stage, consider how the site will look on a mobile device. For instance, remove text-blocking ads or pop-ups, because when you’re reading on a small screen, an ad will take up the entire page and it’ll be impossible to consume the information. To avoid disgruntled visitors, disable these ads for mobile users so they don’t leave.
You should also use large font sizes and standard typefaces so it doesn’t affect the site’s readability or loading speed.
3. Keep It Simple
One of the top website design tips is to keep it simple. If you choose a complicated design or display blocks of text, it’ll overwhelm the viewer.
Instead, limit the number of fonts, colors, and GIFs. Using too many can distract the visitor from the main purpose of your site.
You must also ditch long-winded paragraphs. Create succinct bullet points so prospects can easily scan your site.
4. Prioritize a Fast Loading Speed
Around 47% of consumers expect a web page to load in two seconds or less.
Because of this, when you learn how to develop a website, you must prioritize the site’s loading speed to keep visitors engaged. Make sure the site runs smoothly by regularly updating software, optimizing videos, and using a robust website host that works with your bandwidth demands.
5. Include a Call to Action
An important tip for how to design a website is to include a call-to-action. Design every page so it encourages the visitor to do something, whether it’s signing up for a service or buying a product. You can turn your call-to-action into a button or a link, depending on your preference.
Make sure it’s above the fold so that visitors don’t have to scroll to find the call to action.
6. Choose the Right Content Management System
Not sure how to build a website?
Start by finding the right content management system (CMS) for your business. This is a software program that lets you create and manage digital content without needing much technological knowledge.
The most popular CMS is WordPress, which has an active support community and offers a wide range of useful plugins to add to your site. Most developers have experience with WordPress, so they can guide you throughout the process.
7. Optimize Your Site for Search Engines
A website that hasn’t been optimized for search engines is useless. SEO involves various practices so that your site is ranked appropriately on Google, making it easier for customers to find you. This includes conducting keyword research, optimizing images, and having an SSL certificate to ensure that your site is secure.
8. Regularly Publish Content
Whether you outsource or write your own content, regularly post content on your site. The quality of content and frequency are important to search engines, so produce valuable blog posts that will help your audience. Headlines determine whether the customer will continue exploring your site or leave your site, so craft compelling headlines.
Another fantastic example of content is customer testimonials. Ask customers for feedback about your product or service and post a collection onto a page to encourage prospects to invest in your business.
9. Have a Website Maintenance Plan
Like plants need water, websites need constant attention to ensure they’re effective. You should run security scans to check for malware, use traffic data to learn more about your audience, and find ways to improve your SEO.
Further, use split testing to see if you can improve your site’s performance. For instance, if you’re selling a product, create two landing pages with different images and see which has a higher conversion rate. And don’t be afraid to run polls, either on social media or on the site, to see what your audience thinks.
10. Make Your Contact Details Visible
Although this sounds obvious, many small businesses forget to make their contact details easy to find. It’s important to display your phone number and email address prominently on the site. To make it more effective, add these on the top and bottom of every page so they’re impossible to miss.
You can also add a “Contact” page that includes the company’s physical address, a map of your business, and opening hours.
That’s How to Start Developing a Website
Now you know how to start developing a website.
It’s important that your site is responsive, has a fast loading speed, and is optimized so you rank higher on Google. Imagine you’re visiting the site, because you’ll notice whether it’s cluttered or if you’ve used a difficult typeface to read.
And remember to regularly run tests to ensure your site is running smoothly and is popular with visitors. Happy designing!
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