This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.
Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit the ’A Week in Creative’ hub.
‘You Can’t Stop Our Voice ‘
Focusing on the difficulty of securing access to polling stations in the US election, Nike has partnered with Lyft to offer discounted rides to people who want to vote in low turnout areas such as Atlanta, Chicago and Baltimore.
Becoming increasingly active in US politics, this initiative is part of Nike’s ‘You Can’t Stop Our Voice’ campaign that features LeBron James. Produced by Wieden + Kennedy, the spot tells voters you don’t have to be a sports star to ‘change the world’.
McDonald’s gets cancelled
Back to its old tricks, Burger King is playing a Halloween stunt on its rival McDonald’s in restrooms across Scandinavia.
To do so, the Swedish agency Ingo Stockholm installed new voice-recognition software in Burger King toilets in Sweden and Denmark, which is trained to listen out for the phrase ‘cancelled clown’. If uttered three times, the lights of the toilet dim down hauntingly, and an eerie Ronald McDonald appears in the mirror via special visual effects applied to a two-way ‘smart mirror’.
‘Just’ the flu?
Embarking on the largest flu vaccination campaign in UK history, this year the government has forked out over four times the average amount of ad spend it usually delegates.
This is because, according to new research from Public Health England, the risk of death more than doubles for people testing positive for both the flu and Covid-19, compared to those only diagnosed with coronavirus.
Working to bust the myth that the flu virus is harmless, the government hopes its ‘Just’ campaign will reach 30 million people to ensure more people stay safe this winter.
Alarmed by the velocity at which the world is shedding its vital forests, Greenpeace and Mother London have brought out a sequel to its famous Rang-tan spot. ‘There’s a Monster in My Kitchen’ takes aim at deforestation across South America caused by the industrial meat industry via a new character – Jag-wah – a displaced Brazilian jaguar.
In the animation, words unfold like a nursery rhyme. Jag-wah warns the little boy about the monster meat companies that destroyed his home, showing him the brutal consequences of industrial meat production. The film also includes a cameo from Paul McCartney.
Abuse is not love
According to the World Health Organisation, approximately 1 in 3 (35%) women will experience violence in their lifetime.
To help tackle this major public health problem in the UK, Yves Saint Laurent Beauty has partnered with Women’s Aid, a non-profit that aims to end domestic violence against women and children.
The global programme – Abuse is Not Love – aims to prevent and fight against intimate partner violence (IPV) which includes physical, sexual, emotional abuse as well as controlling behaviours by intimate partners.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.