• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Affiliates / Affiliate Marketing in Hong Kong

Affiliate Marketing in Hong Kong

January 5, 2021 by admin

Spread the love

Prosperity Marketing System




Over the past decade, eCommerce has rapidly grown across the Asia Pacific region (APAC).  Alibaba—China’s largest commerce company—has contributed to this boom in eCommerce.

In Hong Kong, many traditional stores have established online purchasing platforms, such as Watsons and Chow Sang Sang. HKTVmall, a local eCommerce platform which launched in 2014, opened up opportunities for local businesses to promote their products online and experiment with the online-retail model.

The COVID-19 pandemic has contributed to online shopping rising in popularity across Hong Kong, with HKTVmall realizing a 169% growth in revenue YoY.

This article will share how the growth in eCommerce across Hong Kong has helped affiliate marketing flourish, the top players in this market and the market nuances you need to consider before expanding your affiliate program to Hong Kong.

 

Table of Contents

  1. Overview of Hong Kong
  2. Affiliate Marketing in Hong Kong
  3. Adapting Your Affiliate Program to Market Nuances in Hong Kong
  4. Business Etiquette
  5. Communication
  6. Local Holidays and Observances in Hong Kong

 

Overview of Hong Kong

Hong Kong is one of China’s two Special Administrative regions and has a population of almost 7.5 million. Despite its geological connection with China, both markets are very different due to Hong Kong’s history as a British colony.

It has 91% internet penetration rate, and it is one of the most smartphone-friendly markets in the world with 94% of internet users using smartphones. Google dominates the market with 83.8% of the search volume and Yahoo, 13.6%.

In Hong Kong, eCommerce and online shopping, in general, has not grown at the same pace as the other Asian markets. Offline shopping is more accessible and convenient, with department stores and shopping malls every three-square kilometer.

The COVID-19 pandemic has accelerated the growth of eCommerce across Hong Kong, with eCommerce payments increasing by 13.4% YoY. This significant annual growth in eCommerce in Hong Kong facilitates the expansion of affiliate marketing across the market, with more brands looking to expand their programs.

 

Affiliate Marketing in Hong Kong

The affiliate marketing industry started in the early 2000s after Amazon’s affiliate program became a huge success. Like other Asian markets, sub-networks are key players in Hong Kong.

English is widely spoken as the second language, meaning affiliates have no issue joining global sub-networks such as Skimlinks or Brandreward. Chinese and Taiwanese sub-networks like ChineseAN and iChannels have exponentially grown in Hong Kong and have played an essential role in shaping the industry by educating affiliates and providing Chinese language support.

Any brand expanding their affiliate program to Hong Kong should consider working with both global and local sub-networks.

Mass media partners have played a significant role in the market, and these sites have a strong influence on society and their shopping habits. In recent years, this type of partner, for example, Apple Daily and Weekly Weekend, has moved away from print journalism to an online version with news websites and mobile apps growing in popularity.

Many mass media partners offer brands the opportunity to share localized content, which consumers across Hong Kong respond well to. This shift has played a pivotal role in affiliate marketing, providing more opportunities for brands to advertise online.  However, to deploy a successful strategy with this type of partner, brands will need to be open to alternative payment models, such as a flat fee.

Besides the traditional affiliate model, influencer marketing is also thriving in the market. 71% consumers are more likely to make a purchase based on a social media recommendation. Facebook continues to dominate with 82% penetration rate in Hong Kong, followed by Instagram and YouTube, where influencers are also known as KOLs (Key Opinion Leaders).

They share products, reviews and do promotions. The most popular categories of social influencers are nano-influencers and micro-influencers who accept gifting or a CPA payout model.

 

Adapting Your Affiliate Program to Market Nuances in Hong Kong

Business Etiquette

In-person meetings are essential in Hong Kong to build trust. Hierarchy is also important. Recognize the most senior business partner, greet them first with a handshake, and then work your way down the hierarchy.

Do not forget to hand over your business cards while shaking hands. Even though English is widely spoken in Hong Kong business culture, it is courtesy to speak slowly and clearly to your business partners.

“Yes” may not mean agreement; it often means “I hear you.” “No” is generally not said. Instead, you may hear “I will have to wait,” or “this may be very difficult.”

 

Communication

Hong Kong is a fusion of eastern and western cultures. Both Cantonese and English are the official language, most business communication is in English, and the main form of communication is by email, like most western countries.

Localized content has become more important in the market and has had significant effects on marketing strategies and brand recognition by increasing traffic and engagement. Brands need to prepare their marketing material in traditional Chinese and English, as around 10% of Hong Kong’s population are non-Chinese speakers.

 

Local Holidays and Observances in Hong Kong

To gain brand awareness, create affiliate marketing campaigns that focus on market-specific eCommerce dates and events. Some events to keep in mind for eCommerce in Hong Kong include:

  • Chinese New Year (around late January to early February, based on the lunar calendar): Consumers buy new clothes during the new year, except shoes which are a symbol of bad luck
  • Valentine’s Day (14th February): Couples exchange gifts such as flowers and chocolate with each other
  • Easter (mid-April): Consumers exchange chocolate with friends and loved ones
  • Mid-autumn Festival (around August-September, based on the lunar calendar): A gathering focused on family
  • Double 11 (11th November): A key online shopping festival
  • Black Friday (27th November): A key online shopping festival
  • Christmas Day and Boxing Day (25th -26th December): Consumers exchange gifts with friends and family

 

You can find out more about global holidays and observances to promote via your affiliate program in our global guide.

As affiliate marketing grows in popularity across APAC, Hong Kong offers an excellent opportunity for brands. Any brand looking to expand their affiliate program to Hong Kong should focus on localizing strategies to be set up for success including, localized content, language support and working with local partners.

 

If you are interested in learning about other countries across the APAC region, you can find out more about affiliate marketing in China, Japan, South Korea, and Australia on our blog.

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Guide to Inclusive Language | Acceleration Partners

April 16, 2021 By admin

Words and the way we use them can have a significant impact on others, often without us even realizing it. In this guide to inclusive language, I will share some guiding principles and why it’s important to use inclusive language as much as possible, especially in the workplace.   What is Inclusive Language?  “Inclusive language […]

Guide to inclusive language | Acceleration Partners

April 15, 2021 By admin

Words and the way we use them can have a significant impact on others, often without us even realising it. In this guide to inclusive language, I will share the guiding principles of inclusive language and why it’s important to use inclusive language as much as possible.   What is inclusive language? “Inclusive language acknowledges […]

Benchmark Report of Q1 2021 Global Affiliate Programs

April 11, 2021 By admin

It’s true when they say a year can make all the difference. Just one year ago, we were coming off a very strong January and February when things changed drastically in March due to the start of a global pandemic. However, economic conditions are improving dramatically in the U.S. and across the globe, according to […]

Employee Spotlight: Asher Levine | Acceleration Partners

April 10, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve worked at Acceleration Partners since February 2019, so just over two years. I am currently an Associate Account Director in Key Accounts.   What do you do as an Associate Account Director in Key Accounts? As an Associate Account Director […]

Q1 2021 global affiliate programmes

April 9, 2021 By admin

It’s true when they say a year can make all the difference. Just one year ago, we were coming off a very strong January and February when things changed drastically in March due to the start of a global pandemic. However, economic conditions are improving dramatically in the U.S. and across the globe, according to the National […]

Partner Spotlight Increasingly | Acceleration Partners

April 2, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team highlight different partners from across the region. This month, David Vince, Senior Partner Development Manager EMEA, at Acceleration Partners, caught up with Satish Jayakumar, Co-founder, and COO at Increasingly.   Welcome to our Partner Spotlight! Would you mind introducing yourself to […]

Questions about Diversifying Affiliate Partnerships

April 1, 2021 By admin

A common challenge for many brands is how to accelerate their affiliate program growth – regionally and globally – without over-relying on “traditional” partners. Many brands are not even aware of just how many unique “nontraditional” affiliate partners there are and the incredible value they can bring to their affiliate program. Nontraditional partners can bridge […]

Partner Spotlight: Increasingly | Acceleration Partners

March 31, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative partners from across the world. This month, David Vince, Senior Partner Development Manager EMEA, at Acceleration Partners, caught up with Satish Jayakumar, Co-Founder, and COO at Increasingly. Welcome to our Partner Spotlight! Would you mind introducing […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.