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Affiliate Marketing News 03-16-21
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
With COVID vaccinations underway and people starting to feel more comfortable with getting back on a plane, there is light at the end of this long tunnel. Here are the top 4 things travel brands should know.
Source: All Inclusive Marketing
Shopify and Shopify Plus merchants can now take advantage of Impact’s Partnership Cloud. With Impact’s industry-leading influencer and affiliate program technology, merchants can discover and recruit new partners, develop contracts, settle payments, track partners, measure performance, and communicate updates to partners.
With a 67% female executive leadership team, CJ is proud to have so many incredible women occupying top leadership positions across the organization. Meet 15 of CJ’s female leaders who inspire us every day.
Google recently announced their intent to only sell targeted advertising based on first-party data (data collected from consumer interactions with Google-owned properties). They’ll rely instead on what they deem to be privacy-preserving APIs available through Google Sandbox.
The events of 2020 have fundamentally changed the course of ecommerce. A panel of experts from eCommerce Expo 2021 share their opinions on what marketers and brands should expect over the coming 12 months.
The distinction between direct-to-consumer ecommerce and traditional retailing has been vanishing for years. But post-pandemic, expect fewer distinctions between wholesale brands, retailers, and DNVBs in 2021 and beyond.
Source: Practical Ecommerce
Tony shares some big success stories during his time as CEO of IMWav and the difference between trademark plus and what IMWave does.
Source: JEB Commerce
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