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Affiliate Marketing News 04-16-21
As the saying goes, April showers bring May flowers. So, what can you do better this quarter? What new strategies can you implement to increase productivity and (more importantly) revenue?
To help you do that, here is the latest news affecting affiliate marketing so you can stay informed, think about how it applies to your business, and decide what improvements you can make to keep pace with the ever-evolving affiliate space.
M&A, New Entrants, and Features
EcoCart raises $3 million for a Honey-like browser extension to offset shoppers’ carbon emissions
EcoCart said it spent months developing a proprietary algorithm to calculate the carbon footprint of online orders. For both the e-commerce plug-in and browser extension, EcoCart uses the characteristics of each order, including material inputs to the item, shipping distance, and package weight, to estimate the emissions created from that order.
Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal
Swaarm launched a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. With the PEA Chain attribution method, Swaarm ensures that correct non-probabilistic attribution can be made throughout the whole network chain, protecting user privacy and guaranteeing fairness and exactness in the attribution process.
‘It was immediate’: The New York Post has started personalizing its commerce content recommendations
The New York Post is one of many publishers that’s recently learned its audience trusts their shopping recommendations. A personalized shopping content widget is the first in a long line of product changes meant to leverage The New York Post’s customer data platform.
With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit
Vice Media Group announced the launch of Rec Room, its first foray into the world of affiliate marketing. By focusing on independent creators with an eye toward socially conscious products, Rec Room aims to capitalize on the natural inclination of Vice readers to support grassroots, mission-driven businesses.
Best Practices, Explainers & Predictions
Five Areas to Innovate Your Affiliate Program
A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, here are the five areas you should focus on to take your affiliate program to the next level in 2021.
Source: CJ Junction
More content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving.
Case Studies, Profiles & Awards
How coupon code curators like Honey and Slickdeals make millions
Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. From Honey to Slickdeals, Rakuten Rewards to Brad’s Deals, CNBC asked the major sites, and shoppers, what it takes to find deals that are real and why the business model works.
Q&A: Soicos on the Affiliate Channel in Latin America and Its Tremendous Growth
Ignacio Pronzati, Director of affiliate network Soicos, speaks to PerformanceIN about the company’s work and history, the driving force behind Soicos’ strategy, and the LatAm market.
If you have an affiliate industry story to share, let us know!