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Affiliate Marketing News 1-21-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“We know getting your offers to publishers is a high priority, so we like to be as transparent as possible and help optimize your offers in our feed. If you have an OPM/agency account with us, then you should be receiving a weekly performance report on all your clients in our system. In this weekly report, you can see up-to-date information on the deals we are providing to publishers for your program(s). Now, we have added an option to receive a monthly report as well.”
“The following are three ways, strategies you can implement, that can turn your digital advertising from a cost center into a profit center.”
“BuzzFeed’s core strength has always been our ability to adapt and innovate as the world changes. When BuzzFeed started, smart phones didn’t exist, the social platforms were just for personal updates, and digital video provided a terrible user experience. At the time, BuzzFeed was a website for desktop audiences with minimal social traffic and no video content. Fortunately we were able to evolve our model as the world changed and today mobile, social, and digital video are at the core of our business. Likewise, for most of BuzzFeed’s history, almost all our revenue came from native advertising. In the past few years, we launched new businesses and today 70% of our revenue comes from these new businesses.”
“Social media has changed the way marketers work. Influencers are seemingly everywhere for every imaginable product, and anyone with a large (or even small) audience can call themselves an influencer. So how should marketers choose an influencer to partner with, and what are the key qualifications an ideal influencer should meet? Read on below for our top three suggestions.”
Source: Acceleration Partners
“As the adoption of partner marketing spreads further across Europe, here are five approaches that can help drive continued strong growth in 2020.”
“The start of a year brings new events and networking opportunities?for marketers.?But first there tends to be a?few chaotic weeks of trying to determine what important industry conferences and events to plan for over the next 12 months.?That’s why?each year we compile our seasonal calendar,?providing?an overview of?the years’ events, seasonal holidays and industry conferences?to ensure our partners start the year prepared.”
“Affiliate Summit West 2020 – #ASW20 – is taking place on Monday January 27 – Wednesday 29, 2020 at the Paris Las Vegas Hotel in the US.
Not only is it the premier performance marketing event in the world, it’s the only place where you can network and learn with thousands of the affiliate marketing industry’s stakeholders.”
“Diversifying your affiliate portfolio allows you to interact with customers at different touchpoints in their online journey. Varying the types of affiliates in your program can assist you in achieving a wide range of Key Performance Indicators (KPI) from reaching new audiences and converting new customers, to increasing the average order value, or increasing the frequency a customer shops with your brand.
Each program is unique with its own particular goals, and even within the same verticals, the affiliate mix will be different depending on what the brand’s KPIs are. Luckily, there are agencies like AIM that can help you find the right mix for your program and your goals.”
“Awin and ShareASale are thrilled to announce the winners of our ThinkTank US 2020 Blogger Contest.”
“Are you wondering if your business could benefit from an affiliate marketing program? The only case when it wouldn’t is if you are not present online and do not make your products or services available online or plan to do it in the near future.
Even then, you could apply some principles of affiliate marketing to boost your sales at your physical locations. As our very own Geno Prussakov explains in his book, Affiliate Program Management: An Hour A Day, affiliate marketing is universal.”
Source: AM Navigator
“With Groupon, shoppers can discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.
In our latest publisher spotlight, we have a special, more humorous take on Groupon’s affiliate marketing strategy. Enjoy their amusing responses to our publisher spotlight questions, featuring your favorite feline friends.”
If you have an affiliate industry story to share, let us know!