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Affiliate Marketing News 11-10-20
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Even though holiday sales are projected to cross $189 billion, online retailers are far from home in the shopping experience department.
Ultimately as CMO, your biggest responsibility is to deliver on revenue growth. Your missing piece lies in optimizing the affiliate channel.
Shoppers are looking for personalized suggestions and 26% will rely on personalized campaigns to research their holiday shopping.
Consumers will rely on online merchants more than ever during this year’s holiday season.
Source: Practical Ecommerce
Amid pandemic-driven economic hardship, shoppers won’t be in the mood for profligate spending and will be searching for the best discounts on Black Friday.
Before the shopping begins, the hunting ensues. Many budget-minded consumers this year will be seeking out coupons, discount codes, cash-back offers, and other ways to save a few bucks during trying economic times.
As the affiliate marketing industry has developed and progressed over the years, the term “outsourced” is no longer reflective of the work that experienced affiliate and partner program management agencies do for companies.
Source: Acceleration Partners