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Affiliate Marketing News 12-29-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
You.com, spearheaded by the former chief scientist at Salesforce and funded by Salesforce CEO Marc Benioff, is one of two newly created search engines that want to take on Google.
According to a Forrester report, consumers who engage across multiple channels have the most fulfilling experiences, suggesting brands must adopt a multichannel approach.
What happened at the affiliate network in a year that challenged what the industry thought was conceivable.
Understanding the terminology associated with affiliate marketing provides a strong foundation to construct a solid, forward-thinking marketing plan.
Source: Calvin Ayre
A/B testing opens the opportunity to learn about an audience’s behavior and then use these findings to optimize a campaign.
Source: Powerhouse Affiliate
A positive user experience is closely related to optimizing for conversions.
Source: Practical Ecommerce
If you have an affiliate industry story to share, let us know!