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Affiliate Marketing News 2-19-2020
Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.
The text that accompanies each article is a quote from the respective article/post.
As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
“Have you ever been so tired while you were working that you’ve fallen asleep at your desk? Let’s hope you didn’t drool all over your computer or important paperwork!
My guess is the night before you did not get enough rest.”
“2019 was quite the year for affiliate marketers and influencers alike. While the former will be worth $6.8 billion in 2020, the latter may well clock $10 billion in spending. Although the two are viewed and almost used together, they are different and should be discussed as such. The recent growth of influencer marketing is too significant to ignore. It seems like affiliate marketing is either dissolving into influencer marketing, or the entire marketing industry is changing, making it difficult to tell one digital marketing strategy from the other.”
“We talk a lot here on Online Marketing Blog about influencer marketing and one of the benefits of incorporating the voices of influencers in brand content is not often covered: customer experience.”
Source: TopRank Marketing
“Rakuten Marketing has become Rakuten Advertising, a global powerhouse digital marketing platform that provides advertising technology and consumer insights to the world’s leading brands, publishers and agencies.”
“There’s a lot of info out there about ITP, but it can get confusing. We’ve boiled it down to the essentials so you can get the information you need.”
“The perfect place to kick off another successful ThinkTank, Level 33 is located inside the brand new Marriott Marquis Chicago where this year’s conference is taking place, and features floor-to-ceiling glass windows that afford attendees a stellar view of the Chicago skyline. With an open bar, yummy treats and ample networking, this is a must attend evening.”
“Knock on enough doors and eventually, someone would say yes to whatever was being offered. The aim was to knock on more doors to get more yeses.
But the savvy caller worked out that if they made small changes to their sales pitch, they didn’t have to knock on quite as many doors to get the same number of yeses. By tweaking what they said, or changing their approach, they could knock on fewer doors and still get the same number of yeses. This was known as their conversion rate and when it started to improve, they discovered they could do less work for the same results.
Let’s transfer this to online sales. Instead of a knock on a door, online marketing relies on visitors to websites. Increase traffic and sales will happen. But instead of only concentrating on driving more traffic, the smart affiliate marketers work on getting more affiliate conversions for the same amount of traffic. This is the equivalent of more yeses for fewer doors.”
If you have an affiliate industry story to share, let us know!