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Affiliate Marketing News 8-18-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Gary Kibel, affiliate Marketing’s own lawyer (sort of), writes up a summary of the California Consumer Privacy Act “2.0” on the ballot in November.
Source: AdExchanger
Read this timely Q&A coming shortly after Partnerize’s acquisition of Pepperjam.
Source: PerformanceIN
Featuring your favorite hero, affiliate marketing! “What saved BDG from the dire projections that Wagenheim had at the start of the pandemic was the company’s affiliate business, which was up 84% year over year in the second quarter, and offset the decline in advertising.”
Source: Digiday
Hardly a mention of affiliate, though it seems to be the primary monetization method.
Source: The Fintech Times
We at FMTC like this quote! “Overall, July “wins” for Acceleration Partners’ (AP) clients globally included testing new coupon promotions and offers to increase overall AOV and new partnerships.”
Source: Acceleration Partners
If you have an affiliate industry story to share, let us know!
