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Affiliate Marketing News 10-27-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
The new Shoppable Email program allows Gmail users to add items to their cart and check out based on real-time product information within their emails.
Brands that personalize their one-time sends see an 81% increase in click rates, a 133% rise in conversion rates, and a 142% boost in revenue per email, compared to those that send static emails.
Founders of 470 companies talk about the best channels to acquire new users.
Source: Entrepreneur’s Handbook
It’s important for smaller businesses to be prepared to capitalize on the global retail events of Black Friday, Cyber Monday, and the ensuing Christmas period.
Some of the most important requirements for modern marketing are not ‘skills’ at all, at least not in the way most professionals use the term.
All the key ingredients you need to add to your marketing for success this holiday season.
Building a library of accessible creative ensures that your publisher partners have access to the most relevant and accurate content to promote on behalf of your brand. Here’s how to do it right.
There is an entire partnership ecosystem that involves different techniques to find new partners.
You need to get a little bit wild and creative to prevent hitting a plateau. No idea is too big or too small, and this is a great time to dive into all aspects of your affiliate program.
Source: All Inclusive Marketing
Synthetic identity fraud is one of fthe fastest-growing types of financial crime in the United States, accounting for 10 to 15 percent of charge-offs.
Source: Practical eCommerce
COVID-19 isn’t canceling the holidays, but how will it affect the season?