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Affiliate Marketing News 09-15-20
The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.
Global regulators raised concerns. Publishers expressed surprise, but also some relief that fierce competition will continue in the space.
Source: Digiday
Clients now have even greater access to the Australia, New Zealand and Southeast Asia markets, with the company – supported by Awin – looking to expand further into the APAC region.
Source: ShareASale
Google applied behavioral science and discovered that the space between triggers/awareness and purchase is messy but worth untangling.
Source: CJ
Their audiences are smaller, more targeted, and often niche-specific and micro-influencers often have higher conversion rates.
Source: Impact
Attrrace’s open network uses blockchain technology to address traditional affiliate marketing pain points.
Source: PerformanceIN
