Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
The United Nations (UN) was looking to change perceptions of the organisation and engage with the people of the world more and turned to Grey in an effort to make it more accessible.
Here, Jeremy Pyne, chief client officer for Grey London, talks about how the project came to be and how it persuaded renowned environmentalist Sir David Attenborough to get involved.
Ultimately the campaign was a winner at The Drum Advertising Awards where it picked up both the The Chair’s Award and the Advertising for Good category.
Find more stories and information about award winning work at The Drum’s Case Study section.
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