Hear interviews from the top email marketing minds in the world and get actionable, forward-thinking tips to use in your own strategy.
By Kelly Forst August 10, 2020
You’ve read blogs. Joined webinars. Watched videos. And more.
Now, we’re proud to bring you more fantastic email marketing advice in another format. Introducing AWeber’s new email marketing podcast (drum roll please)…
The FWD: Thinking Show!
One of the best email marketing podcasts out there
Our mission has always been to help you build your business and grow your audience with email marketing. We aim to give you all the powerfully-simple tools and resources you need to be successful. That includes insights and interviews with the top email marketing minds in the business.
Read on to learn what you can expect from our brand new email marketing podcast.
What is The FWD: Thinking Show all about?
The FWD: Thinking Show is an email marketing podcast dedicated to sharing innovative strategies from the most successful, forward thinking marketing minds in the world (see what we did there?).
From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing.
Who is The FWD: Thinking Show for?
If you’re curious about the marketing strategies that will actually get you results, then The FWD: Thinking Show is for you.
Whether you’re a small business owner, side hustler, content creator, or coach, the insights heard from the world’s most renowned marketing experts on The FWD: Thinking Show will help you accomplish your goals.
When are episodes of The FWD: Thinking Show released?
New episodes of The FWD: Thinking Show are released on the first Monday of every month.
Want to get episodes delivered straight to your inbox? Join our weekly newsletter for new episodes and educational blog content (you’ll also get email updates from AWeber).
Who are the experts you’ll hear from in this email marketing podcast?
We have a fantastic lineup in store for you.
In addition to the first three episodes launching today — featuring Lee Odden, Rieva Lesonsky, and Julia McCoy — you can expect to hear from top marketing minds, like Val Geisler, Joanna Wiebe, Matthew Smith, and John Jantsch.
These conversations were jam packed with valuable insights, and we have no doubt you’ll learn a ton.
Can’t wait to listen? Scroll down to listen to the first 3 episodes.
The FWD: Thinking Show Episode 1: How to create trusted content that ranks, with Lee Odden
In episode 1 of The FWD: Thinking Show, we’re joined by Lee Odden, CEO of TopRank Marketing, to share how influencer marketing and search engine optimization (SEO) can be combined to create content that is not only findable but credible for prospects actively looking for solutions. Because without trust, they won’t engage or buy.
Lee dives into how to understand what your potential customers are searching for, and where trust comes into the equation. He explains that a lot of customers don’t trust ads, and — even more surprisingly — they don’t trust search engine results.
So, how do you connect with individuals that can help you make content and promote that content to audiences that are hard to reach? Lee answers that question and many more in this episode.
Episode resources:
The FWD: Thinking Show Episode 2: Build ‘know, like, & trust’ among your audience, with Rieva Lesonsky
Businesses frequently promise too much and deliver too little. No wonder consumers question the value of products and services before they buy. They lack trust.
In this episode, you’ll learn from small business influencer and thought leader, Rieva Lesonsky, CEO of GrowBizMedia. She shares simple ways to build trust, increase brand “likeability,” and give your audience the confidence to buy from you again and again.
She also warns small businesses to be wary of any marketing tactic that tries to convince you that it is “the only tactic you need.” Plus, learn the biggest mistake Rieva’s seen small businesses make — over and over — throughout the years.
Rieva’s a wealth of knowledge for small businesses. And, if you haven’t quite made the jump to entrepreneurship just yet, Rieva’s positivity and mindset might just be the thing to convince you.
Episode resources:
- Check out Rieva’s company and get in touch with her via GrowBizMedia.
- Connect with Rieva Lesonsky on Twitter: @rieva
- Learn more on Rieva’s news site for small businesses, Small Biz Daily.
The FWD: Thinking Show Episode 3: How to stop second-guessing your content marketing creativity, with Julia McCoy
In episode 3 of The FWD: Thinking Show, CEO of Express Writer & Content Hacker Julia McCoy shares her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult.
An established content marketer and writer, Julia explains what factors play a part in email marketing success — and failure. She uncovers insights on how to get your emails read, how to create email campaigns that provide value while simultaneously persuading your audience to purchase, and what you can do to learn from the best in your industry.
Then, Julia provides real, tactical advice for how you can escape the everyday hustle and bustle to tap into your inner creativity and create truly unique and powerful content.
You’ll learn how to tap into your inner creativity — no matter how scary it might be — to create heartfelt campaigns that resonate with your audience.
Episode resources:
Want to get notified of new episodes?
We release new email marketing podcast episodes the first Monday of every month. Want to make sure you don’t miss an episode? Sign up for the FWD: Thinking newsletter and receive the latest episodes and actionable blog content in your inbox every Thursday, along with email updates from AWeber.
