It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while … [Read more...]

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as … [Read more...]

The rise of social media has led to the prominence of a relatively new marketing channel – the influencer. Through their relatability and niche audiences, influencers have become a key pillar of … [Read more...]

Good morning, Marketers, and Marketing Ops professionals of course. My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. … [Read more...]

Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved … [Read more...]