Today, Mattel's timeless toy brand Barbie kicks off "A doll can help change the world,” a new campaign inspired by recent neuroscience research indicating the positive cognitive and behavioral impacts … [Read more...]

Back in October 2020, Google rolled out the latest version of its analytics suite: Google Analytics 4 (GA4). The new property brought a series of new features upon rollout and Google has released … [Read more...]

Snap’s Q1 results have shown an ad company in rude health. The business posted revenue of $770m – up 66% year-on-year – and attributed much of that growth to the maturation of its higher margin ad … [Read more...]

#IMSGLOBAL21 featured speakers and panelists from all sectors providing their forecasts and views on the influencer industry. Here are our top highlights. The Influencer Marketing Show was back with … [Read more...]

Welcome to A Week in Creative, a one-stop-shop for all your creative news this week. This is an extract from The Drum Creative Briefing. You can subscribe to it here if you’d like it in your inbox … [Read more...]