Once upon a time, client-agency evaluations were merely 'nice to have'. But in recent years, structural changes in the industry have caused the evaluation process to become business critical.Apart … [Read more...]
The Great Reset: advertisers tackle climate crisis with ‘Create and Strike’ return
In 2019, Create and Strike saw ad land take a strong stance against environmental disaster, and now its organisers have unveiled the next chapter of its mission. The Grand Reset aims to tackle the … [Read more...]
Trust in the digital duopoly isn’t what it was, advertisers should take note
Internet giants like Facebook and Google dominate the digital advertising marketplace. Accounting for a whopping 63% of all ad spend online, the consensus is that the internet giants’ social and … [Read more...]
‘There is room’: how Bombay Sapphire is competing in the muddled gin space
With branding that evokes Victorian cocktail hours, Bombay Sapphire‘s distinctive blue bottle stands out among the crowding gin labels nestled on the back bar. But with the spirit enjoying a major … [Read more...]
Twitch, EE, Comic Relief, Crowe: Meet The Drum Awards for the Digital Industries jury 2020
The Drum Awards for the digital industries (formerly the DADI's) is here once again, recognising the very best that the industry has to offer.These awards are open internationally to all agencies and … [Read more...]
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