Publicis Groupe UK is pledging to help young people from marginalised communities find jobs in the advertising industry with its Open Apprenticeship programme.The interactive platform, currently in … [Read more...]
4media group UK wins Circular&Co
4media group UK has been appointed by sustainable lifestyle brand Circular&Co as their agency partner for 2021 on a retained agreement. They will work together throughout the year on key launches … [Read more...]
A great reset for marketing?
To stand out in today’s marketplace, brands must stand for something. The global events of the last 12 months have resulted in a profound re-evaluation of our shared value systems. It is true that … [Read more...]
Gym chain Fitness First has pivoted to address the fitness-at-home shift
As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged.At the height of the Covid-19 pandemic last year, work wasn't … [Read more...]
BuyaCar unveils new ‘Confidence’ positioning as part of brand overhaul
Selling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002.With more than 24,000 deliveries since then, to the value … [Read more...]
- 1
- 2
- 3
- …
- 33
- Next Page »