Podcasting has become a giant industry, one that exceeded $10 billion in 2020 and is expected to double, at minimum, within the next 24-36 months. The Drum explores how Taiwan-based SoundOn is riding … [Read more...]
Today’s Office: the content marketer enjoying lakeside living and Danish lessons in Aarhus
Sara Moulton, content marketing manager at LeadFamily, has found solace in lakeside living during lockdown. As she tells us in our latest instalment of Today's Office, charting the new world of work, … [Read more...]
How froyo brand Sogurt’s pre-pandemic digital transformation efforts are paying off
The Covid-19 pandemic has forced many businesses to transform their offerings and move to digital formats to meet the changing behaviors of consumers. Here, we look at how Sogurt scaled back its … [Read more...]
What happens when our common currency becomes uncommon?
The common currency that has been used consistently across every Demand Side Platform (DSP), Data Management Platform (DMP) and, in fact, everything that the digital advertising ecosystem has been … [Read more...]
How I’m making sure my female-led agency is a platform for change
There is still shock and surprise when people learn I run my own agency; because I’m female. I get lots of raised eyebrows and emphatic, congratulatory reactions from people. And something else … [Read more...]
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