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> Home / Work at Home / Christmas ads 2020: Hellmann's Animal Crossing island and DocMorris' jingle kettlebell

Christmas ads 2020: Hellmann's Animal Crossing island and DocMorris' jingle kettlebell

December 21, 2020 by admin

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Prosperity Marketing System



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Just as you thought the last of the Christmas ads had arrived, brands have made late entry’s to the festive party. Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how to stand out during the festive season, you can keep up to date with the best seasonal creative right here. 

Okay, so Christmas 2020 isn’t what we dreamed of, with the coronavirus doing its utmost best to be the Grinch that stole Christmas. 

While it will be a lukewarm Christmas this year, brands have been over-delivering to ensure the Christmas ad showdown isn’t a letdown, and although moods will be dampened, they have been taking the opportunity to encourage people to get behind good causes. 

To inspire people to make the most of leftover food, Hellman’s has teamed up with Animal Crossing to create an island where players can convert virtual food waste into nutritious meals for people in need this Christmas. 

To raise awareness of the bad causes pension investments inadvertently fund, Richard Curtis has enlisted the help of Harry Potter actor Jason Isaacs, and the Big Issue has launched its first-ever Christmas to garner support for its network of magazine vendors who are facing an unprecedented period of hardship this winter.

Cheerios has revisited its famous 1999 commercial, with a pandemic twist. And, has a relatively unknown Dutch pharmaceutical company taken the 2020 Christmas ad crown? Well, if Twitter is anything to go by, then DocMorris’ moving Christmas spot has stolen people’s hearts, racking up over 8 million views since it went live.

As we get ready to shake the dust of the boots of 2020, The Drum will be exploring the in-depth strategies brands are taking to engage with customers amid what’s sure to be a holiday season like no other. 

In the meantime, we’ll be rounding up the crème de la crème of Christmas creative for you each day, right here. Scroll down to see what brands have come up with already and click on the images to watch the ads in full.

Feed the #UnstuffedBears

: ‘#UnstuffedBears’

Agency:
Client:
Date: December 2020
This Christmas season, one in five children may go hungry worldwide. Dole Packaged Foods Europe is taking action with the launch of its #UnstuffedBears campaign to help raise awareness and funds to feed UK families in need.
Dole acts on global promise to make nutritious food accessible to 1 billion people by 2025. Unstuffed Bear’s global social film campaign will raise awareness and funds to help feed the 1 In 5 children that may go hungry over the Christmas season, with monetary donations benefiting UK families via Save the Children
Dole will also donate Dole Fruit in Juice, Dole Jelly and Dole Fruit in Jelly to charities FareShare UK and St. Mungo’s.
Brought to life by London-based agency St. Luke’s, the impactful “#UnstuffedBears” campaign features happy, fully-fed, plush teddy bears, the scene ends with a noticeably thin teddy bear – his tummy is visibly less full – sitting forlornly on the stairs. A gentle reminder of the one in five children lacking the nutrition and food they need to thrive.
Credits:
 

 
 
 
Advertiser: Dole Packaged Foods
Brand: Dole
Campaign title: #UnstuffedBears
Creative Agency: St. Luke’s
Executive Creative Director: Richard Denney
Creatives: Howard Green, Darren O’Beirne, Philip Meyler, Darren Keff
Agency Producers: Andrew Thorne, Roy Hyndman
Managing Director: Ed Palmer
Chief Strategy Officer: Dan Hulse
Account Director: Rob Evans
Agency Planner: Tara Ellis
Production Agency: Tag Collective Arts
Business Director: Tom Bird
Media: Spark Foundry (UK, New Zealand, Singapore, Japan)
High, Wide & Handsome (USA)
Film Director: Amy Becker Burnett
Producer: James McLaughlin
Director of Photography: Joe Douglas
Editor: Pete Hills
Post Producers: Andy Salem, Nick Foote
Colourist: Jonny Tully
Sound Engineer: Scott Little
Music: Bird Brain
Music Producer: Jake Buckley
Composer: Frederico Solazzo
Website
Senior Project Manager: Ridhi Amin
Digital Director: Sena Verdi
Senior Designer: Rachael Nichols
Senior Developer: Konrad Pichalski
Augmented Reality
Production Company: Taylor James Interactive
Tags: UK, Dole, St Luke’s, Families
 
Video of Dole UnstuffedBears (Worldwide)
 
 
 
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This Christmas season, one in five children may go hungry worldwide. Dole Packaged Foods Europe is taking action with the launch of its #UnstuffedBears campaign to help raise awareness and funds to feed UK families in need.

Dole acts on global promise to make nutritious food accessible to 1 billion people by 2025. Unstuffed Bear’s global social film campaign will raise awareness and funds to help feed the 1 In 5 children that may go hungry over the Christmas season, with monetary donations benefiting UK families via Save the Children.

Santa’s gift for the NHS

: ‘The Gift’

Agency:
Client:
Date: December 2020
NHS’ latest Christmas campaign, ‘The Gift’, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe.
Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.
The film was created by Iris and directed by Sweetshop’s Nicolas Jack Davies, the same production team who created Starbucks ‘What’s Your Name’ campaign released earlier this year as part of Channel 4’s Diversity award. Real NHS professionals were invited to star in the film, as well as advise on aspects of the script. The timeframe from Iris’ original idea to final production was just 4 weeks, the final film was shot via remote Zoom.
British singer songwriter, Birdy, recorded an exclusive version of her 2011 track ‘People help the people’ especially for the campaign. The song was performed and recorded acoustically on her piano at home during lockdown.
Credits:
 

 
 
 
Client: Ellie Orten, CEO, NHS Charities Together
Lead strategic and creative agency: Iris
Global ECD: Grant Hunter
Creative Director: Daryl Corps
Creatives: Filipa Mauricio & Michael Boszko
Executive Producer: Michael Hanney
Group Account Director: Vicky Marlow
Design: Lolly Morris and Darren Mael
Production Company: Sweetshop
Director: Nicolas Jack Davies
Executive Producer: Morgan Whitlock & Justin Edmund-White
Producer: Jessica Wylie
Production Manager: Manuela Sanchiz Garin
Music: Birdy
Music Supervisor: Theodore Music
Editor: Billy Mead @ Ten Three
Assistant Editor: Dave Robinson @ Ten Three
Colourist: Simone Grattarola @ Time Based Arts
VFX: No.8
Sound: Sam Robson @ No.8
Tags: UK, Christmas 2020
 
Video of NHS Charities Together | The Gift
 
 
 
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NHS’ latest Christmas campaign, ‘The Gift’, shows that even Santa is in awe of NHS staff and volunteers working tirelessly to keep us safe.

Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.

Jack Wills’ ode to the hoodie 

: ‘Defined By You’

Agency:
Client:
Date: December 2020
In a year marked by lockdowns, youth clothing brand Jack Wills has launched a Christmas campaign that celebrates the comfort and confidence of the hoodie.
The campaign follows three influencers – actor Sophie Simnett, illustrator and model Ocean Lewis and singer Byron Langley – as they relax at home enjoying their private creative passions of photography, drawing and music.
Inspired by Jack Wills’ belief that clothing should be lived in, not looked at, the hoodie was positioned as an item of clothing that allowed them to fully express themselves —a place you can be totally you.
Credits:
 

 
 
 
Agency: Stereo
Production Company: Paper Mill Productions
Director: Sam Robinson
DOP: Jean-Pierre Whitfield
Photographer: Sam Robinson
Editor: Benji Turgel
Colourist Mikkael Nakkas at The Wash
Sound: David Houston
Producer: Ellie D’Silva
Senior Account Manager: Emma Looby
Creative Director: Matthew Simpson
Creative Lead: Gavin Day
Designer: Rebecca Grover, Amy Sutton
Copy Lead: Sophie Everett
Motion Director: Matthew Fryer
Motion Designers: Danny Jak Midwinter, Oliver Huber, Kirsty Deacon
Operations Director: Steve Bell
Managing Director: Andy Duff
Client Services Director: Ellie Butterworth
Tags: UK, Fashion & Clothing, Advertising Campaign, Christmas 2020
 
Video of Jack Wills / Christmas Campaign
 
 
 
 
 
 
 
 
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In a year marked by lockdowns, Jack Wills has launched a Christmas campaign that celebrates the comfort and confidence of the hoodie. The campaign follows three influencers – actor Sophie Simnett, illustrator and model Ocean Lewis and singer Byron Langley – as they relax at home enjoying their private creative passions of photography, drawing and music.

Inspired by Jack Wills’ belief that clothing should be lived in, not looked at, the hoodie was positioned as an item of clothing that allowed them to fully express themselves —a place you can be totally you.

#MerryDifferent

: ‘#MerryDifferent’

Agency:
Client:
Date: December 2020
Channel 4’s first ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been, while also raising a smile and encouraging everyone to be a little more accepting of each other.
Launching this Friday just before Gogglebox airs at 9pm on 11 December, the campaign includes a voice over by Matt Lucas of Channel 4’s The Great British Bake Off.
It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas.
Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead.
But a sense of calm is restored thanks to the appearance of a surprising and lesser-known character – The Pancake Day Pancake – who encourages the assembled mascots to see their different points of view as a positive, reminding everyone that we’re at our best when we appreciate one another for who we are as individuals.
Credits:
 

 
 
 
4creative
Executive Creative Director – Lynsey Atkin
Deputy Executive Creative Director – Eoin Mclaughlin
Creatives – Chris Rice, Greg Carter, Lydia Raghavan
Head of Production & Operations – James Turnham
Executive Producer, Brand & Special Projects – Shananne Lane
Campaign Producer – Louise Oliver
Head of Brand & Marketing Operations – Matt Berry
Biscuit Filmworks UK
Director – Jeff Low & David Kolbusz
MD/Exec Producer – Rupert Reynolds-Maclean
Head of Production/Producer – Samantha Chitty
Production Manager – Roma Nesi Pio
Production Assistant – Georgia Mills
Director of Photography – Alex Melman
Production Designer – Lou Corcoran
Wardrobe Hair Stylist – Michelle May
Hair & Make-up Artist – Susana Mota
Editing Company (Offline) – Work Editorial
Editor – Saam Hodivala
Post Production – Electric Theatre Collective
Colour Grade: Luke Morrison
VFX: Richie White
Audio Post Production – Factory
Sound design and mix – Anthony Moore and Mark Hills
Audio producer – Beth Massey
Tags: UK
 
Video of #MerryDifferent from Channel 4
 
 
 
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Channel 4’s first-ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been, while also raising a smile and encouraging everyone to be a little more accepting of each other.

It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas. Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead.

The Big Issue’s first Christmas appeal

: ‘Remember Me?’

Agency:
Client:
Date: December 2020
The Big Issue has launched its first ever Christmas Appeal film to help raise awareness of the need for support for its network of magazine vendors who are facing an unprecedented period of hardship this winter.
The film features the fond recollections of Big issue vendor Martin McKenzie has of his customers before the pandemic and contrasts it with the far emptier streets that he faces when out selling the magazine in present times.
It also features a voiceover from Christopher Eccleston, who is a long-term supporter of the organisation, having first appeared on the cover of the magazine in 1996, and who was recently appointed a Big Issue Brand Ambassador.
Credits:
 

 
 
 
Client: The Big Issue
CEO – Paul Cheal
Group Executive Director – Lara McCullagh
Group Marketing & Communications Director – Zoe Hayward & Iain Morrison
Head of Communications – Ruth Law
Group Head of Marketing – Nashitha Suren
Marketing and Communications Executive – Vicky Major
Agency : FCB Inferno Senior Account Director – Hannah Thorn
Strategy – Imogen Armstrong Creative Directors – Jess Giles & Austin Hamilton
Creatives – Francesca Ferracini & Alice Teruzzi
Production: FCB Inferno
Director & Editor – Alvaro Ramirez
Producer – Livvy Tidd
Camera Operator – Andy Muir
AC – Kitt Sullivan
Runners – Will Akbar / Joseph Sy
Casting – Mad Dog 2020
Photographer – Louise Haywood –Schiefer
Post-Production
Sound – No.8 London
Grade – No.8 London
Flame – Ewanme
Tags: UK
 
Video of "Remember Me?" – Big Issue vendor joined by Christopher Eccleston for Christmas appeal
 
 
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The Big Issue has launched its first-ever Christmas appeal film to help raise awareness of the need for support for its network of magazine vendors who are facing an unprecedented period of hardship this winter.

The film features the fond recollections of Big issue vendor Martin McKenzie has of his customers before the pandemic and contrasts it with the far emptier streets that he faces when out selling the magazine in present times.

Jingle Kettlebells 

: ‘Take Care ‘

Agency:
Client:
Date: December 2020
Has a relatively unknown Dutch pharmaceutical company taken the 2020 Christmas ad crown? Well, if Twitter is anything to go by, then DocMorris’ moving Christmas spot has stolen people’s hearts, racking up over 8 million views since it went live. 
Created by Jung von Matt/Saga, ‘Take Care’ follows an old man, presumably bereaved, who for a reason unbeknown to the viewer or his neighbours, starts training with a heavy kettlebell – a dusty remnant from his more active glory days.  
Refusing to let his older body hold him back, the viewer sees the old man endeavour to keep going with this new fitness regime. Is he training for an older gentleman Olympics, or is this some kind of Covid-prevention technique, the viewer ponders. 
By the sweet revelation, the viewer is helplessly invested in the old man’s story. After arriving at his daughter’s house for Christmas, the old man gives his granddaughter a gift – a star to place at the top of the Christmas tree – before picking her up with the same technique he approached the kettlebell, to allow her to put the star at the top of the tree. 
 
 
Credits:
 
Tags: Netherlands
 
 
 
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Has a relatively unknown Dutch pharmaceutical company taken the 2020 Christmas ad crown? Well, if Twitter is anything to go by, then DocMorris’ moving Christmas spot has stolen people’s hearts, racking up over 8 million views since it went live. 

Created by Jung von Matt/Saga, ‘Take Care’ follows an old man, presumably bereaved, who for a reason unbeknown to the viewer or his neighbours, starts training with a heavy kettlebell – a dusty remnant from his more active glory days.  

Refusing to let his older body hold him back, the viewer sees the old man endeavour to keep going with this new fitness regime. Is he training for an older gentleman Olympics, or is this some kind of Covid-prevention technique, the viewer ponders. By the sweet revelation, the viewer is helplessly invested in the old man’s story. 

Will Santa Claus Still Come To Town

: ‘A Jolly Safe Christmas’

Agency:
Client:
Date: December 2020
To mark the strangest Christmas in recent history, Innocent drinks and creative agency BMB have created a children’s story book that answers the big question on the lips of children around the world: given the events of 2020, how will Santa be able to visit every household, safely and without contravening government rules?
In ‘Will Santa Claus Still Come To Town’, a-less-than-jolly and slightly fretful St. Nick is left pondering how he’ll be able to execute his present-giving duties, imagining a series of fantastically ridiculous alternatives to his usual sleigh-based delivery method, before innocent saves Christmas, by delivering him The Santa Safety Suit; combining ‘hazmat level PPE’ with handy repellant features like ‘sprout-tech’, which emits the wafting smell of everyone’s favourite (or not) festive veg to keep rule-breaking festive revellers at bay, as well as a satsuma pouch in which to store his citrus booty.
The big man is liberated from the fear of infection and flies off into the night sky, safe in the knowledge that, thanks to innocent, Christmas isn’t cancelled.
A tongue-in-cheek short film tells the story in classic Jackanory style before our narrator, who is revealed to be the real Santa, is seen trying on the suit in real life.
Credits:
 
Tags: UK
 
Video of innocent Drinks – A Jolly Safe Christmas
 
 
 
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To mark the strangest Christmas in recent history, Innocent drinks and creative agency BMB have created a children’s storybook that answers the big question on the lips of children around the world: given the events of 2020, how will Santa be able to visit every household, safely and without contravening government rules?

In ‘Will Santa Claus Still Come To Town’, a-less-than-jolly and slightly fretful St. Nick is left pondering how he’ll be able to execute his present-giving duties, imagining a series of fantastically ridiculous alternatives to his usual sleigh-based delivery method, before innocent saves Christmas, by delivering him The Santa Safety Suit; combining ‘hazmat level PPE’ with handy repellant features like ‘sprout-tech’, which emits the wafting smell of everyone’s favourite (or not) festive veg to keep rule-breaking festive revellers at bay, as well as a satsuma pouch in which to store his citrus booty.

Holiday Cheer-ios

: ‘Holiday Traditions ‘

Agency:
Client:
Date: December 2020
Over 20 years since the original, Cheerios has revisited its 1999 commericial that starred a doting grandma who has travels a long distance to spend Christmas with her grandchild. She uses Cheerios to map out where the hungry baby’s various family members live. 
Now unable to meet due to the pandemic, the pair convene online after the grandma sends a box of Cheerios to her grandaughter. “No matter where Grandma lives, we’ll always be together for Christmas,” she tells her. 
 
 
Credits:
 
Tags: United States
 
 
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Over 20 years since the original, Cheerios has revisited its 1999 commericial that starred a doting grandma who has travels a long distance to spend Christmas with her grandchild. She uses Cheerios to map out where the hungry baby’s various family members live. 

Now unable to meet due to the pandemic, the pair convene online after the grandma sends a box of Cheerios to her grandaughter. “No matter where Grandma lives, we’ll always be together for Christmas,” she tells her. 

Make your pensions matter 

: ‘No Nasty Surprises ‘

Agency:
Client:
Date: December 2020
Set up by Richard Curtis, Make My Money Matter is a campaign that demands the trillions of pounds that are invested in UK pensions goes towards building a better world. This Christmas, it has enlisted the help of Jason Isaacs (Lucius Malfoy in Harry Potter) to raise awareness. He plays Guy Burne-Wood – a chief exec of a ficticious company, aptly named Forestry Felling Syndicate (FFS). 
Why? To encourage people to contemplate where they are investing their pensions, which are being used to fund businesses that are destroying natural habitats. 
“I want to thank people like you, for collectively investing hundreds of millions with us. Your pension funds, no matter how piddly, all add up,” Burne-Wood says to the camera, against a festive backdrop. “And with all your cash, we’ve been able to destroy most natural habitat than we ever thought possible.” 
The campaign points viewers in the direction of a petition, that urges the pensions industry to commit to Net Zero targets and deforestation free portfolios.
 
 
 
Credits:
 
Tags: UK
 
 
 
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Set up by Richard Curtis, Make My Money Matter is a campaign that demands the trillions of pounds that are invested in UK pensions goes towards building a better world. This Christmas, it has enlisted the help of Jason Isaacs (Lucius Malfoy in Harry Potter) to raise awareness. He plays Guy Burne-Wood – a chief exec of a ficticious company, aptly named Forestry Felling Syndicate (FFS). 

Why? To encourage people to contemplate where they are investing their pensions, which are being used to fund businesses that are destroying natural habitats. 

“I want to thank people like you, for collectively investing hundreds of millions with us. Your pension funds, no matter how piddly, all add up,” Burne-Wood says to the camera, against a festive backdrop. “And with all your cash, we’ve been able to destroy most natural habitat than we ever thought possible.” 

The campaign points viewers in the direction of a petition, that urges the pensions industry to commit to Net Zero targets and deforestation free portfolios.

FC Barcelona’s message of hope

: ‘FC Barcelona’

Agency:
Client:
Date: December 2020
FC Barcelona has launched a Christmas campaign to show that despite the fact that we are living in a weird time, the club is a meeting point for its members and fans. 
 
 
Credits:
 

 
 
 
 
Client: FC Barcelona
Marketing Director: Alessio Sarina
Creative Agency: Miller O’Connor
Original idea: Miller O’Connor
Creative Director: Carlota Serra
Copywriters: Flavia Ventura & Carlota Serra
Account Director: Clara Andreu
Graphic design: Alba Moreno
Production Company: Carmel
Art Director: Xavi Lozano
Cinematography: Albert Pons
Producers: Laura Montero & Laura Gonzalez
Editors: Xavi Lozano & Oriol Cid
Colourist: Marc Ibáñez
Tags: Spain
 
 
 
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FC Barcelona has launched a Christmas campaign to show that despite the fact that we are living in a weird time, the club is a meeting point for its members and fans.

>Soap 

: ‘>Soap ‘

Agency:
Client:
Date: December 2020
Tis’ the season to care for our fellow man – and after the year we’ve all had, this is more important than ever. That’s why this Christmas, JDO is using its creativity as a force for good to shine a light on hygiene poverty. 
As the pandemic took its toll across the nation and the world, many of us were swept into poverty. The numbers are simply staggering – over 14 million people in the UK, including more than a quarter of children, are suffering from scarcity. Too many have been forced to prioritise how they spend their limited funds and, which means making the difficult choice to go without basic hygiene essentials. Being caught in a situation like this can have a long-lasting negative impact on peoples’ wellbeing and on society as a whole.
Inspired by the belief that hygiene poverty is a problem that we can tackle together, JDO has created a personal care concept called ‘>Soap’ – an ethically-sourced soap brand that illustrates how, as a society, we are greater than hygiene poverty. >Soap advocates change through community, cleanliness and compassion.
 
Credits:
 

 
 
 
 
 
 
www.jdouk.com
Tags: UK, Creative and Design, Package Design, Charity Fundraising, Concept Design, Raise Awareness/Consideration, Brand Agency, soap, hygiene
 
 
 
 
 
 
 
 
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JDO is using its creativity as a force for good to raise awareness of hygiene poverty this Christmas. 

With the belief that hygiene poverty is a problem that can be tackled together, JDO created a personal care concept called ‘>Soap’ – an ethically-sourced soap brand that illustrates how, as a society, we are greater than hygiene poverty. >Soap advocates change through community, cleanliness and compassion.

Nuts about Christmas 

: ‘Nuts About Christmas’

Agency:
Client:
Date: December 2020
KP Nuts has launched its festive campaign – ‘Nuts About Christmas’ – in partnership with Bauer Media.
Created by Starcom, the campaign is a multi-channel partnership celebrating the things the KP Nuts audience are ‘nuts about’ this Christmas. The campaign involves various on-air radio promotions which will run across Bauer Media’s radio stations and shows; including Magic Radio, Absolute 80s and Absolute Breakfast, and will reward the audience with unique prizes from KP Nuts.
The campaign will be amplified across print featuring in Bauer Media’s Grazia, Closer and heat magazines, as well as via Magic Radio, Absolute Radio and Grazia’s online platforms, plus across Magic’s social media; offering the competition prize on Facebook.
Credits:
 
Tags: UK, Starcom, bauer media, KP Nuts, KP Snacks
 
 
 
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KP Nuts has launched its festive campaign – ‘Nuts About Christmas’ – in partnership with Bauer Media.

Created by Starcom, the campaign is a multi-channel partnership celebrating the things the KP Nuts audience are ‘nuts about’ this Christmas, involving various on-air radio promotions that will run across Bauer Media’s radio stations and shows. 

Hellmann’s mayo Island 

: ‘Hellmann’s Island ‘

Agency:
Client:
Date: December 2020
Hellmann’s UK has launched its very own island in collaboration with Nintendo’s Animal Crossing: New Horizon to inspire people to make the most of leftover food at Christmas and give back to those in need.
Players can explore the new Island and convert their virtual food waste into real nutritious meals for people in need this Christmas. For every spoiled turnip donated on the island, Hellmann’s will make a financial donation to fund the equivalent of two meals distributed by FareShare, the UK’s largest charity fighting hunger and food waste.
In support of Hellmann’s mission to save good food from going to waste, food waste advocate and avid user of Animal Crossing Stephen Fry has chosen his own recipe for a vegetarian Nut Roast Toastie to inspire players to make the most of their Christmas leftovers while donating their spoiled turnips on the Island. 
Hellmann’s mission is to inspire people around the world to be more resourceful in their kitchens and waste less food – to say ‘yes’ to taste, and ‘no’ to waste. Everyone must do their part and in order to safeguard our planet for future generations, we must make wasting food socially unacceptable.
 
 
Credits:
 
Tags: UK
 
 
 
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To inspire people to make the most of leftover food at Christmas and give back to those in need, Hellmann’s has created its very own island in collaboration with Nintendo’s Animal Crossing: New Horizon. 

Players can explore the new Island and convert their virtual food waste into real nutritious meals for people in need this Christmas. For every spoiled turnip donated on the island, Hellmann’s will make a financial donation to fund the equivalent of two meals distributed by FareShare, a UK-based charity fighting hunger and food waste.

Just Eat has a Doggy Christmas 

: ‘Doggy Doggy Christmas ‘

Agency:
Client:
Date: December 2020
He’s been Snoop Dogg, Snoop Lion, DJ Snoopadelic, Snoopzilla, and now he’s Doggy Dog – a hairy Doberman that spits bars from his festive mansion, where he orders gold leaf burgers that arrive on a solid gold tray, on a solid gold sleigh. 
Equipped with a tagline you can’t help but hum, Just Eat has unleashed its secret weapon upon the festive season, leveraging the rapper’s popularity to draw attention to its food delivery service this Christmas.
The rapper first gave Just Eat the Snoop Dogg treatment back in May. Billed as ’this year’s biggest collaboration’’ the campaign saw Snoop jazz up its jingle – ’Did Somebody Say Just Eat?’ – doggystyle. Created by McCann, who won the newly-unified account back in 2018, the fresh tagline was a marked departure from the reign of Karmarama which focused on the ’magical world’ of Just Eat’s service. 
The Christmas ad is, therefore, a continuation of the brand’s pivot away from convenience to an emphasis on joy. Listing off items from Just Eat’s menu of restaurants, the viewer’s stomach helplessly rumbles as ’Doggy Dogg’ raps about dough balls, burritos, and hot jerk chicken in a laid back tone, instructing them – ’whatever the venue, hit up the menu’.
Credits:
 
Tags: UK
 
Video of Doggy Dogg Christmas by Snoop Dogg x Just Eat (60s)
 
 
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He’s been Snoop Dogg, Snoop Lion, DJ Snoopadelic, Snoopzilla, and now he’s Doggy Dog – a hairy Doberman that spits bars from his festive mansion, where he orders gold leaf burgers that arrive on a solid gold tray, on a solid gold sleigh. 

Equipped with a tagline you can’t help but hum, Just Eat has unleashed its secret weapon upon the festive season, leveraging the rapper’s popularity to draw attention to its food delivery service this Christmas. 

Listing off items from Just Eat’s menu of restaurants, the viewer’s stomach helplessly rumbles as ’Doggy Dogg’ raps about dough balls, burritos, and hot jerk chicken in a laid back tone, instructing them – ’whatever the venue, hit up the menu’.

KFC produces a Lifetime Christmas movie?

: ‘A Recipe For Seduction’

Agency:
Client:
Date: December 2020
A lot of odd things have happened this year, but the news that Mario Lopez (Slater from Saved By the Bell) is to play a ‘hot’ version of KFC founder Colonel Sanders in a Lifetime Christmas movie titled ‘A Recipe For Seduction’ is high up on the list.
While some brands have dialled down efforts this Christmas, KFC has turned the oven up to 100 degrees, serving its chicken fans with a parody short film due to debut on Lifetime this Sunday (13 December).
While ‘Colonel Sanders’ and ‘hot’ are only uttered in the same sentence when talking about KFC’s spicy wings, the dramatic trailer for the short-film conjures up an entirely different image of its prized mascot. Falling afoul of a pair of malevolent elites, who try to pluck his secret chicken recipe, this Colonel catches the attention of a young heiress, drawn in by his spiciness.
Marking KFC’s first-ever branded mid-form content, ‘A Recipe For Seduction’ joins Lifetimes annual ‘It’s A Wonderful Lifetime’ movie slate.
“We’re no stranger to heating things up for the holidays, just like our famous fried chicken-scented Firelog. But let’s face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?“ said Andrea Zahumensky, KFC US chief marketing officer. “A Recipe for Seduction is a perfect excuse to curl up at home and escape to your own happily ever after.“
Credits:
 
Tags: United States
 
Video of A Recipe for Seduction | Premieres December 13th | Presented by Kentucky Fried Chicken | Lifetime
 
 
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A lot of odd things have happened this year, but the news that Mario Lopez (Slater from Saved By the Bell) is to play a ‘hot’ version of KFC founder Colonel Sanders in a Lifetime Christmas movie titled ‘A Recipe For Seduction’ is high up on the list.

While some brands have dialled down efforts this Christmas, KFC has turned the oven up to 100 degrees, serving its chicken fans with a parody short film due to debut on Lifetime this Sunday (13 December).

While ‘Colonel Sanders’ and ‘hot’ are only uttered in the same sentence when talking about KFC’s spicy wings, the dramatic trailer for the short-film conjures up an entirely different image of its prized mascot. Falling afoul of a pair of malevolent elites, who try to pluck his secret chicken recipe, this Colonel catches the attention of a young heiress, drawn in by his spiciness.

Now TV recreates Love Actually 

: ‘Greetings Gram’

Agency:
Client:
Date: December 2020
Martine McCutcheon stars in a promotional campaign for Now TV’s ‘Greetings Gram’ service, which sees her recreate a famous scene from the seasonal favourite film, Love Actually.
The campaign is in service of Now TV’s ‘Greetings Grams’, which aim to spread Christmas cheer to friends and families who can’t meet in person this year due to the Covid-19 pandemic.
Inspired by a scene from the film, in which Mark, played by Andrew Lincoln, uses large cue cards to declare his love for Keira Knightley’s character, Juliet – the greetings service lets fans send a free, personalised message directly to the doorstep of their loved one.
The festive greeting is then printed in sequence on large cards and performed, in a socially distant fashion, by a friendly messenger on the doorstep of the recipient.
Credits:
 
Tags: UK
 
 
 
 
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Since first gracing our screens in 2003, Love Actually has become a Christmas cult classic. Latching onto the hype, Now TV has enlisted the help of Martine McCutcheon, who played the endearing secretary (and love interest) to the Prime Minister (Hugh Grant) in the original film.

Aiming to spread Christmas cheer to friends and families who can’t meet in person this year due to the Covid-19 pandemic, the ‘Greetings Gram’ service sees McCutcheon recreate a famous scene in which Mark, played by Andrew Lincoln, uses large cue cards to declare his love for Keira Knightley’s character, Juliet.

Singtel helps seniors go digital

: ‘Seniors Go Digital Too!’

Agency:
Client:
Date: December 2020
Singtel has shifted from its usual emotional storytelling videos for its annual Christmas videos for 2020. Instead of buskers dressed as Santa Clauses and errant teenagers, this year the telco is showcasing how it is helping senior citizens make sense of the digital world.
Three seniors are featured in the video, namely Aunty Lilian, Aunty Shirley and Uncle Andrew, and they explain how Singtel has helped them stay in touch with their friends and families during the Covid-19 lockdown in Singapore, known officially as ‘Circuit Breaker’.
Aunty Lilian is taught how to record herself singing, which is her favourite pastime and Uncle Andrew is shown how to create Zoom video calls. Meanwhile, Aunty Shirley is given a crash course on the TraceTogether app, Singapore’s primary method for contact tracing which relies on people scanning QR codes before entering any establishment.
Credits:
 
Tags: Singapore
 
Video of Seniors Go Digital Too!
 
 
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Singtel has shifted from its usual emotional storytelling videos for its annual Christmas videos for 2020. Instead of buskers dressed as Santa Clauses and errant teenagers, this year the telco is showcasing how it is helping senior citizens make sense of the digital world.

Three seniors are featured in the video, namely Aunty Lilian, Aunty Shirley and Uncle Andrew, and they explain how Singtel has helped them stay in touch with their friends and families during the Covid-19 lockdown in Singapore, known officially as ‘Circuit Breaker’.

Aunty Lilian is taught how to record herself singing, which is her favourite pastime and Uncle Andrew is shown how to create Zoom video calls. Meanwhile, Aunty Shirley is given a crash course on the TraceTogether app, Singapore’s primary method for contact tracing which relies on people scanning QR codes before entering any establishment.

Co-op tugs on the guitar strings 

: ‘Round Are Way’

Agency:
Client:
Date: December 2020
The Co-op is tugging on heartstrings this Christmas with a sweet tale of two young brothers who bring much-needed community cheer by singing Oasis anthem Round Are Way outside their local store.
The low-key Christmas 2020 TV ad debuted on YouTube, racking up over 6,000 views drawn by the duet performed by 12-year old Austin and his younger brother Roco, aged just six, who delight shoppers after finding the courage to perform in public.
Hammering home the importance of community at a time of crisis, the sentimental piece was created by Lucky Generals as a demonstration of the difference individuals can make by combining their talents.
Credits:
 
Tags: UK
 
Video of Co-op Christmas Ad 2020
 
 
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The Co-op is tugging on heartstrings this Christmas with a sweet tale of two young brothers who bring much-needed community cheer by singing Oasis anthem Round Are Way outside their local store.

The low-key Christmas 2020 TV ad debuted on YouTube, racking up over 6,000 views drawn by the duet performed by 12-year old Austin and his younger brother Roco, aged just six, who delight shoppers after finding the courage to perform in public.

Hammering home the importance of community at a time of crisis, the sentimental piece was created by Lucky Generals as a demonstration of the difference individuals can make by combining their talents.

Great Ormond Street gets kids home for Christmas 

: ‘Home For Christmas’

Agency:
Client:
Date: November 2020
Great Ormond Street Hospital Children’s Charity (GOSH Charity) has launched a special animated film to bring to life the journey patients make from hospital to home at Christmas.
The film features Great Ormond Street Hospital (GOSH) patient Mia, who was specially animated alongside her sister Amy. Both sisters were treated at the hospital years apart for the same rare condition, chronic demyelinating polyneuropathy (CIDP). Mia was just three weeks old when she was admitted to GOSH with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.
The film is part of GOSH Charity’s ‘Home For Christmas’ campaign. Teams at GOSH work round the clock to ensure seriously ill children have the best chance of getting home to their families for Christmas. For those children who need to stay in for treatment over the festive season, staff go above and beyond to make the hospital feel like a ‘home from home’.
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Client: GOSH Charity
Brand: GOSH Charity
Project/Campaign name: Home for Christmas
First Air Date: November 17 th 2020
Client:
Deputy Director (Brand & Content – Hospital and Charity) – Nick Radmore
Digital Content Manager – Charlotte Young
Brand Manager – Miranda Williams
Head of Digital Engagement – Dave O’Carroll
Filmmaker and Photographer – John Stead
Senior Innovator – Oliver Field
Senior Business Development Executive – Amy Perkins
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Mike Sutherland and Ant Nelson
Creative: Simone Warme and Jeppe Vidstrup
Agency producer/s:
TV/Online: Nikki Cramphorn
Print/Digital/OOH: Chris Battye
Joint CEO: Mat Goff
Managing Partner: Charlotte Wolfenden
Executive Strategy Director – Nick Hirst
Planner/s: Stuart Williams, John Blight
Business Director/s: Jo Lorimer
Account Director/s: Bea Kenyon-Jones
Account Manager/s: Dorothy Tang
Project Manager: Lara Harper, Clare Dimmock
Senior Paralegal: Trine Odin
Business Affairs: Gemma Davies
King Henry Design:
Designer: Paul Knowles
Design Studio Manager: Rob Wallis
Senior Creative Artworker/Deputy Studio Manager: Dave Callow
King Henry Retouch:
Studio Manager: Dan Sandles
Retouch: Gemma Lawton
Gutenberg:
Studio Manager: Marc Dolby
Artworkers: Tony Hutton & Jonny Young
Gutenberg Digital:
Studio Manager: Richard Bryne
Digital Designer: Simon Wright
Media agency: Hearts & Science
Media planner/s:
Production company: Partizan Films
Executive Producer: Duncan Gaman
Producer: Leo Green
Director: Marlies Van Der Wel
Animators: Marlies Van Der Wel, Manuel Ferrari, Taco Potma
Illustration & Design: Marlies Van Der Wel
Background Illustration: Freek Verhagen
UGC Post Production: Untold Studios
Post Producer : Ian Berry
Cain & Abel – James Ireland
Sound Design & Mix : James Utting – Factory
Audio Producer – Lucy Spong
Soundtrack Name and Composer: Home Sweet Home – Pieter de Graaf
Tags: UK, adam&eve/DDB, Great Ormond Street Hospital
 
 
 
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Great Ormond Street Hospital Children’s Charity has brought out an animated film to bring to life the journey patients make from hospital to home at Christmas.

The film features a patient named Mia and her sister Amy who were treated at the hospital years apart for the same rare condition, chronic demyelinating polyneuropathy (CIDP). Mia was just three weeks old when she was admitted to the hospital with the rare neurological condition, returning home just in time to meet her big sister on Christmas Eve.

Hendrick’s Gin embodies Victorian surrealism

: ‘Hendrick’s Gin Curiosity ‘

Agency:
Client:
Date: November 2020
Hendrick’s Gin has aired its first-ever television advert that aims to delight consumers this Christmas season. 
The short animated film is a visual fantasy that embodies Victorian surrealism and invites gin drinkers to heed the call of their curiosity. This distinctive film depicts a butler, who happens to also be a hammerhead shark, at his daily tasks. Intrigued by a martini-glass-shaped crack in the wall, his curiosity helps him discover the secret, magical world of Hendrick’s Gin.
The film was created by agency Quaker City Mercantile, led by creative directors Jerry Stifelman and Ron Pushkar. It was produced by creative agency Strange Beast, headed by Executive Producer Kitty Turley, the film was animated by Tulips and Chimneys, fronted by Director Ree Treweek, with sound by Honeymoon Studios.
This TV first for the brand fronts a fully integrated UK campaign, linking through to out-of-home, social media, search, PR and disruptive in-store activity, and marks a multimillion investment by William Grant & Sons into Hendrick’s Gin during the key festive season.
Credits:
 
Tags: UK
 
Video of HENDRICK'S GIN CURIOSITY
 
 
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Hendrick’s Gin has aired its first-ever television advert that aims to delight consumers this Christmas season.

The short animated film is a visual fantasy that embodies Victorian surrealism and invites gin drinkers to heed the call of their curiosity. It depicts a butler, who happens to also be a hammerhead shark, at his daily tasks. Intrigued by a martini-glass-shaped crack in the wall, his curiosity helps him discover the secret, magical world of Hendrick’s Gin.

The Body Shop raises awareness for female homelessness 

: ‘Unseen Kingdoms’

Agency:
Client:
Date: November 2020
Channel 4 and The Body Shop have embarked on an exclusive partnership that aims to shine a light on UK female homelessness. The campaign tells the stories of young women through spoken-word poetry, combining Channel 4’s linear, digital and social channels.
The Body Shop’s first-ever Christmas TV campaign will debut simultaneously across Channel 4 and E4 with a 60-second ad airing on 20 November. For the first time, the partnership includes a branded entertainment series from 4Studio – Channel 4’s in-house digital content studio, which provides the creative for the ad campaign and launches across the broadcaster’s YouTube, Facebook and Instagram accounts. 
The TV campaign is a bespoke edit created from the two-part Channel 4 social series, both titled Unseen Kingdoms – delivering synergy across the partnership. Each highlights The Body Shop’s Christmas charity partnership with End Youth Homelessness – a UK-wide movement of local charities that have joined forces to tackle youth homelessness.
Unseen Kingdoms is produced by TCO London. The social series was commissioned by 4Studio Commissioner Laura Marks, working closely with 4Studio’s Commercial Lead Matt Ford and the specialist commercial team. The partnership with The Body Shop was managed by Craft Media London, the brand’s strategic communications agency.  4Sales brokered the deal with ePerformance who are responsible for The Body Shop’s TV planning and media buying.
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Production Company: TCO London
Creative Director – Andrea Kurland, Head of Editorial, TCO London
Head of Partnerships – Sarah O’Kane, TCO London
Directors – Andrea Kurland and Daisy May-Hudson
Producer – Josh Hillman, Senior Producer, TCO London
Production Manager – Helen Morley
DOP – Simona Susnea
Editor – Hendrik Faller, Head of Film, TCO London
Tags: UK
 
 
 
 
 
 
Video of C4 TBS TVC Assembly 17 60 Seconds Locked Copy 01 4
 
 
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Marking its first-ever Christmas TV campaign, The Body Shop has teamed up with Channel 4 to illuminate the issue of female homelessness in the UK through the medium of spoken poetry.

‘Unseen Kingdom’ shines a light on a hidden world all around us of 110,000 young people who exist in the background shadows of daily life, according to 2019 research by Centrepoint.

Showcasing the talent of spoken-word artist Rasheeda Page-Muir the campaign gives life to this statistic by communicating individual tales of survival such as the story of Jamie who became homeless in her late teens but is now a dancer.

Joules partners with The Woodland Trust

: ‘A Woodland Tale’

Agency:
Client:
Date: November 2020
Joules has joined forces with its charity partner the Woodland Trust to help its customers give back to the environment this Christmas.
Following the launch of its new festive ‘Woodland Edit’ on 6 November, Joules will plant a tree with the Woodland Trust for every one of the edit’s 19 products sold during the Christmas period. 
The initiative supports Joules’ pledge to plant a quarter of a million trees by 2022. The pledge was announced in March 2020 and supports the Woodland Trust’s campaign to plant 50 million new trees by 2025. This would be a fifth of what the Government’s Committee for Climate Change says is needed to meet the country’s 2050 net zero carbon emission target.
In addition to the launch of the edit this week, Joules has unveiled its Christmas animation ‘A Woodland Tale’ to the public. The heart-warming video aims to raise awareness of the Woodland Trust, the need to give back to nature and to protect the endangered species who make an appearance in it, including the red squirrel, pine marten, capercaillie and door mouse.
Credits:
 
Tags: UK
 
Video of A Woodland Tale – Joules in partnership with the Woodland Trust
 
 
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Following the launch of its new festive ‘Woodland Edit’, Joules is to plant a tree with the Woodland Trust each time a product is sold from the range during the Christmas period. 

To complement the initiative, Joules has produced a Christmas animation titled ‘A Woodland Tale’ which aims to raise awareness of the charity, the need to give back to nature and to protect the endangered species who make an appearance in it, including the red squirrel, pine marten, capercaillie and door mouse.

Parcelforce delivers its Christmas ad

: ‘Delivering With Care ‘

Agency:
Client:
Date: November 2020
Parcelforce Worldwide has revealed its Christmas advert for 2020. The ‘Delivering With Care’ advert highlights it’s role in delivering packages from businesses of all sizes to consumers across the UK and beyond. The importance of last posting dates is also emphasised in the new Christmas advert, which demonstrates how Parcelforce Worldwide enables people and businesses to stay connected during the seasonal period.
Credits:
 
Tags: United States
 
Video of Parcelforce Last Posting Dates Christmas Video 2020
 
 
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To highlight it’s role in delivering packages from businesses of all sizes to consumers across the UK and beyond, Parcelforce Worldwide has revealed ‘Delivering With Care’ – its Christmas advert for 2020. 

No coal for Tesco shoppers this Christmas

: ‘No Naughty List ‘

Agency:
Client:
Date: November 2020
As a brand, Tesco has always aimed to reflect the mood of the country in its advertising. That angle has never been more prescient than at the current moment, with Brits in dire spirits under varying degrees of lockdown, and an especially strange Christmas on the horizon.
Developed by agency BBH, and directed by Raine Allen-Miller from production company Somesuch, the ad absolves customers of anything that might have landed them a place on the ‘naughty list’ this year – from bad video call etiquette to buying too much loo roll – and instead encourages them to indulge as much as they want this Christmas.
Credits:
 
Tags: UK
 
Video of No Naughty List | Tesco Christmas #TescoNoNaughtyList
 
 
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As a brand, Tesco has always aimed to reflect the mood of the country in its advertising. That angle has never been more prescient than at the current moment, with Brits in dire spirits under varying degrees of lockdown, and an especially strange Christmas on the horizon.

Developed by agency BBH, and directed by Raine Allen-Miller from production company Somesuch, the ad absolves customers of anything that might have landed them a place on the ‘naughty list’ this year – from bad video call etiquette to buying too much loo roll – and instead encourages them to indulge as much as they want this Christmas.

Sainsbury’s phones home

: ‘Gravy Song’

Agency:
Client:
Date: November 2020
Sainsbury’s has fired the starting gun on its Christmas campaign, inviting audiences into the homes of three families to establish what the holiday means to people on a personal level. Evoking a more carefree age symbolised by family, laughter and lashings of gravy, Sainsbury’s campaign aims to celebrating the true stars of Christmas dinner.
The first of these, ’Gravy Song’, recounts a daughter’s excitement for her dad’s gravy tempered by his penchant for singing. Combining home-video-style footage and phone conversations, the campaign seeks to honestly reflect modern life.
Conspicuous by its absence is any reference to the ongoing pandemic, although social distancing restrictions presented their own challenges off-screen. Emma Bisley, head of broadcast marketing at Sainsbury’s, explains: “All cast and key crew were tested two days prior to being on set, and then isolated before coming to set. There was a Covid-19 officer on-site at all times to ensure all rules were adhered to. All members of the cast and crew were temperature checked daily.“
Credits:
 
Tags: UK
 
Video of Gravy Song | Sainsbury's | Christmas 2020
 
 
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Sainsbury’s has invited audiences into the homes of three families to establish what the holiday means to people on a personal level. Evoking a more carefree age symbolised by family, laughter and lashings of gravy, its Christmas campaign aims to celebrate the true stars of Christmas dinner.

The first of these, ’Gravy Song’, recounts a daughter’s excitement for her dad’s gravy tempered by his penchant for singing. Combining home-video-style footage and phone conversations, the campaign seeks to honestly reflect modern life.

The John Lewis advert that almost wasn’t 

: ‘Give A Little Love’

Agency:
Client:
Date: November 2020
Uniting once again, the hotly anticipated John Lewis and Waitrose Christmas ad is finally here – with a difference.
Focussing on kindness rather than gift-giving, the ad is just one element of a much wider charity initiative that the partnership will push into 2021.
Marketing bosses from John Lewis & Partners talk The Drum through ‘Give a Little Love‘, billed as a ‘Christmas campaign like no other, for a year like no other‘.
Credits:
 
Tags: UK
 
Video of Christmas 2020 Ad | Give A Little Love by John Lewis & Partners and Waitrose & Partners
 
 
 
 
 
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Inspired by the response of the British public to the pandemic during the first wave and the ‘acts of kindness‘ that emerged from communities, for this year’s campaign John Lewis and Waitrose have come up with a pandemic theme of kindness and giving to charity, rather than giving presents, which dovetails with its new five-year purpose-led strategy. 

Through ‘Give a Little Love‘ the partnership aims to raise £4m for the two charities, boosting FareShare‘s efforts to support those facing food poverty and Home-Start‘s initiatives for parents who need support. A further fund of £1m has been created to bring the charity partnership to life in-store.

The broad campaign is complemented by a two-minute spot, created by long-term advertising agency partner Adam&eveDDB, which features nine different vignettes created by eight different artists, offering support to the creative industries that have struggled at the hands of the pandemic. 

A Christmas Kiss

: ‘Bells to Blossoms’

Agency:
Client:
Date: November 2020
For the first time in 31 years, Hershey’s is adding a new twist to its classic Kisses Bells commercial. The Hershey Kisses Bells spot has long been a regular part of the holiday season, but behind the scenes, it was cookies topped with Kisses that were the real icon – warming hearts and homes.
As people are baking more than ever these days, this year, Hershey’s is honouring baking traditions with an evolution of its Bells commercial.
Credits:
 
Tags: United States
 
Video of HERSHEY'S | Heartwarming the World | Bells to Blossoms
 
 
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For the first time in 31 years, Hershey’s is adding a new twist to its classic Kisses Bells commercial. The Hershey Kisses Bells spot has long been a regular part of the holiday season, but behind the scenes, it was cookies topped with Kisses that were the real icon – warming hearts and homes.

As people are baking more than ever these days, this year, Hershey’s is honouring baking traditions with an evolution of its Bells commercial.

A DIY Christmas

: ‘Giving More This Christmas’

Agency:
Client:
Date: November 2020
In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing, hunger and homelessness, Papa John’s is launching its ‘Giving more this Christmas’ campaign, which sees the pizza delivery chain donating a chunk of their creative and marketing budgets to Crisis and the Trussell Trust.
To put the money which would have otherwise been spent on creative designs and production costs to better use, Papa John’s instead, enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign. 
Credits:
 
Tags: UK
 
Video of PAPA JOHN’S CHRISTMAS ADVERT 2020 | GIVING MORE THIS CHRISTMAS
 
 
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In an effort to raise awareness and support two of the most prevalent issues the UK is currently facing, hunger and homelessness, Papa John’s launched its ‘Giving More This Christmas’ campaign, which sees the pizza delivery chain donating a chunk of their creative and marketing budgets to Crisis and the Trussell Trust.

To put the money which would have otherwise been spent on creative designs and production costs to better use, Papa John’s instead, enlisted help from internal staff to design and create the assets for its Christmas 2020 campaign. 

From limited-edition pizza boxes to the creation of its TV advert, the assets include simple hand-drawn and festive illustrations from the Papa John’s team, all printed in black in order for the brand to give more back. 

The advert is set to the popular Christmas song, Deck the Halls, and features a simple creative concept, including pizza boxes decorated with marker pens.

A Christmas you can believe in 

: ‘A Christmas You Can Believe In’

Agency:
Client:
Date: November 2020
Building on the success of Lidl’s Christmas campaign last year Big On A Christmas You Can Believe In, this year’s advert uses an amusing parody in an animated world to support the same sentiment.
The ad nods to the unbelievable and unrealistic nature of Christmas ads whilst interrupting these Christmas advertising tropes, and side-stepping them for great Lidl products, at great Lidl prices.
The campaign sits within Lidl’s ‘Big On’ creative framework launched last year with advertising agency Karmarama and looks to highlight the brand’s commitment to being ‘Big on’ quality and always ‘Lidl’ on price. 
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Project Name:  A Christmas You Can Believe In
Client Name: Claire Farrant
Client Job title: Marketing Director
Head of Campaigns & Media: Jo Gomer
Marketing Manager: Renato Pagni Corrêa
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Creative Directors: Luke Ramm & Joe Holt
Creative team: Meigan Brown & Tobias Owen
Planners (Creative Agency): Sid McGrath, Amy Gilmore, Jeppe Fischer-Mogensen
Agency Producer: David White
Production Assistant: Cecilie Tett
Managing Partner: Zoe Eagle
Account Director: Sophie Coyne
Account Manager: Rhian Turner
 
Production Company: Blinkink
Director: Joseph Mann
Exec Producer: Bart Yates
Producer: Joshua Smith
Production Manager:  Jack Bingham
Post Production : Brunch Studios, Paris
 
Head of Production:  Fabien Cellier –
Line Producer:  Bleuenn Mallat 
Assistant Manager:  Amandine Lefèvre 
 VFX Supervisor:  Jean-Charles Kerninon 
Character Supervisor:  Clément Lauricella 
Onset VFX Supervisor:  Sean Mathiesen 
 
1st AD:  James Sharpe
Director of Photography:  Simon Paul
Art Director: Penny Markham
Food Stylist: Fergal Connolly
 
Offline Editor:  Max Windows at Stitch Editing
Stitch Editor Producer: Angela Hart
 
Online Post Production: Freefolk
Colourist:  Paul Harrison
Freefolk Producer: Cheryl Payne
VFX Flame Artist: Andy Copping
 
Sound Studio:  Wave
Sound Design:  Tony Rapaccioli 
Sound Exec Producer:  Rebecca Boswell 
 
Music Company/Publisher:  Major Tom 
Music Supervisor:  Tessa Harris
Composer/ Arranger/ Producer: Mara Carlyle
Songwriter: Natasha Hodgson
Vocalist:   Natasha Hodgson
 
Tags: UK
 
Video of Lidl | Big on a Christmas you can believe in (2020)
 
 
 
 
 
 
 
 
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Building on the success of Lidl’s Christmas campaign last year, this year’s advert uses an amusing parody in an animated world to support the same sentiment.

The ad nods to the unbelievable and unrealistic nature of Christmas ads whilst interrupting these Christmas advertising tropes, and side-stepping them for great Lidl products, at great prices.

The ad continues in this theme by making playful references to ‘emotional gravy’ and moments designed to make viewers sad.

Deliveroo says Christmas is on

: ‘Christmas is On’

Agency:
Client:
Date: November 2020
Deliveroo has launched its first ever major UK Christmas campaign that encompasses TV, digital, radio, CRM and brand social. The ‘Christmas is On’ campaign, created in-house by the food-delivery company, highlights that no matter what uncertainty lies ahead the next few months, Deliveroo will be here to deliver this Christmas bringing people together over food and spreading that festive feeling.
 
Throughout November and December, a brand new festive menu on Deliveroo features exclusive dishes from loved chains to local neighbourhood favourites. From Pret’s legendary Christmas sandwich to Burger King’s Festive BBQ King and Pizza Hut’s Christmas Pizza, these limited-edition dishes are available only on Deliveroo. The campaign also celebrates the festive grocery favourites available for delivery on-demand in as little as 20 minutes from mince pies to prosecco, from the likes of Co-op, Waitrose, Aldi and Morrisons.
 
In this quirky festive ding-dong, directed by Caviar’s Keith Schofield, a collection of bells, bongs, clangs, tolls, strikes and beeps create the melody of a well known Christmas carol, and bring to life a festive season full of delicious deliveries. The work was created by Brendan Howell and Matthew Benney in-house at Deliveroo Creative Studio, produced by Caviar with music and sound by String & Tins. It will be playing out across all major networks.
 
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Deliveroo Marketing: Caroline Harris, UKI Marketing Director; Justine Stein, Head of Media & Campaigns
Creatives: Brendan Howell, Matthew Benney
Creative Producer: Roy Swansborough
Media agency: Initiative 
Production company: Caviar TV
Director: Keith Schofield
Producer: Polly Du Plessis
Executive Producer: Sorcha Shepherd
Post Production: No. 8
Editor: Patric Ryan @ Marshall St Editors
Sound Design: Adam Smyth @ String & Tins
Colourist: Luke Morrison @ Electric Theatre Collective
 
Tags: UK
 
Video of Christmas is on!
 
 
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Celebrating its first-ever major UK Christmas campaign, Deliveroo’s latest spot ‘Christmas is On’,  was created in-house by the food-delivery company, and highlights that no matter what uncertainty lies ahead the next few months, Deliveroo will be here to deliver this Christmas. 

Throughout November and December, a brand new festive menu on Deliveroo features exclusive dishes from loved chains to local neighbourhood favourites. From Pret’s legendary Christmas sandwich to Burger King’s Festive BBQ King and Pizza Hut’s Christmas Pizza, these limited-edition dishes are available only on Deliveroo.

The campaign also celebrates the festive grocery favourites available for delivery on-demand in as little as 20 minutes from mince pies to prosecco, from the likes of Co-op, Waitrose, Aldi and Morrisons.

Burberry is ‘Singing in the (London) Rain’ 

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Fashion house Burberry is making a splash this Christmas with a timeless rendition of Singin’ in the Rain, infusing the Gene Kelly classic with the brand’s distinctive urban edginess.

Produced by RiffRaff Films and directed by MegaForce, the classical climatic dance-off has been choreographed by dance collective (La)Horde, amping up the thrill factor by introducing falling blocks of ice for the fleet-footed quartet to circumnavigate.

Evading a descent into tired schmaltz and cheese the short film brings the 1950s straight into the 21st century with a hailstorm on London’s Petticoat Lane.

Keen to fashion more than just a video, Burberry is aiming to celebrate its capacity to provide social good, signified by a partnership with footballer and activist Marcus Rashford to finance a network of British youth centres.

Boots hones in on hygiene poverty in ‘What the World Needs’

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Boots has launched its Christmas campaign, centred around acts of kindness, care and great value for all.  Boots ‘What the World Needs Now’ campaign recognises that it has been a year like no other and acts of care and kindness are what is needed most.  

To help, Boots will provide hygiene essentials to some of the millions of people in the UK living in hygiene poverty, with a donation of £1m worth of products to The Hygiene Bank.  Boots is also inviting customers to donate hygiene items to support those most in need this Christmas.

The American Egg board gets in on the Christmas yolk 

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The American Egg Board’s new campaign, ‘The Gift of Eggs,’ pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food.
The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

Zalando celebrates hugs 

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Against the backdrop of a challenging year of uncertainty and separation, Zalando is celebrating the hug as the ultimate expression of human connection and solidarity. Created by Anomaly Berlin, ‘We Will Hug Again’ is devised to convey a feeling of optimism and hope across Europe. 

This message of hope will be depicted across numerous formats. Firstly, it will be brought to life through a series of Hug Portraits which will appear as large unbranded murals in visible urban locations across Europe. It will also include a heartwarming film, ‘100 Years of Hugs,’ directed by Vincent Haycock, and set to the track ‘Godspeed’ by Frank Ocean. 

Barbour pushes sustainability 

: ‘Father Christmas to The Rescue’

Agency:
Client:
Date: November 2020
Barbour has unveiled its 2020 Christmas campaign which for the second year is inspired by the popular children’s books written and illustrated by Raymond Briggs and the iconic 1991 animated special Father Christmas.
The film follows a young boy whose dog has chewed his father’s beloved Barbour wax jacket. The boy writes to Father Christmas to say that he doesn’t want a present this year, he just needs his help to repair his father’s jacket in time for Christmas. Father Christmas realises he can’t mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist. The Barbour customer service team inspect the jacket and reassure him that it can be mended. They set to work repairing the jacket and give it a rewax too, so it looks as good as new. Father Christmas then delivers the jacket back to the boy on Christmas Eve to give to his father on Christmas Day. The film ends with the family out for a dog walk on Christmas Day, the little boy smiling and happy and the father proudly wearing his newly restored Barbour jacket.
The film is based on the true story of Dudley the dachshund who chewed his owner’s much adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry! For almost a hundred years, Barbour has been rewaxing and repairing jackets in its South Shields HQ giving a new lease of life to old favourites. Regular rewaxing (and repairs if required) extends the life of a Barbour jacket and many wax jackets are handed down through generations of a family making them a very sustainable choice.
Credits:
 
Tags: UK
 
Video of Barbour Christmas Advert 2020: Father Christmas To The Rescue
 
 
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For the second year running, Barbour has returned to the popular children’s book Father Christmas, written and illustrated by Raymond Briggs. 

The film follows a young boy whose dog has chewed his father’s beloved Barbour wax jacket. The boy writes to Father Christmas to say that he doesn’t want a present this year, he just needs his help to repair his father’s jacket in time for Christmas. Father Christmas realises he can’t mend the jacket himself but has the bright idea of taking it to the Barbour factory in South Shields to see whether they can assist. The Barbour customer service team set to work repairing the jacket and give it a rewax too, so it looks as good as new. 

The film is based on the true story of Dudley the dachshund who chewed his owner’s much-adored Barbour jacket. His owner sent it back to Barbour with a note from Dudley to say he was sorry. 

Disney gets the tears flowing with heartwarming family tale

: ‘From Our Family To Yours’

Agency:
Client:
Date: November 2020
Disney has launched its 2020 Christmas ad, a three-minute animated short telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years.
As part of Disney’s festive retail campaign, ‘From Our Family To Yours’, the ad marks the 40-year partnership with children’s charity, Make-A-Wish, and will run across TV and Digital plus Disney’s own channels in 26 countries in EMEA, as well as Australia, New Zealand, North America and parts of Asia.
The heart-warming storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter – alongside familiar friend Mickey Mouse who features as a much-loved toy, gifted to Lola as a young child by her father in 1940.  With each passing year, Mickey comes to symbolize Lola’s childhood and a present day connection to her granddaughter,  ultimately inspiring a festive surprise on Christmas morning.
Disney fans will be able to purchase the limited-edition vintage Mickey Mouse soft toy featured in the ad from The Disney Store and ShopDisney.co.uk, benefiting Make-A-Wish organisations.
The story is accompanied by the emotive vocals of UK artist and Ivor Novello Rising Star nominee, Griff (19), who performs Love Is A Compass’ written by songwriting/production team, Parkwild.  The charity track will also be available for sale and download from 9 November. For every download before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared, Disney will donate $1USD to Make-A-Wish (up to $100,000).
Credits:
 
Tags: Europe, Disney
 
Video of FROM OUR FAMILY TO YOURS | Disney Christmas Advert 2020 | Official Disney UK
 
DISNEY CHRISTMAS AD 2020
 
 
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Disney’s Christmas charming Christmas ad is inspired by the themes of traditions and family togetherness in a year that has upended both. Exploring the relationship between a gran and her granddaughter, the animation is certain to tug at the heartstrings.

Running across 26 markets in Europe, as well as Australia, New Zealand, North America and parts of Asia, ‘From Our Family To Yours’ holds the same production values as any Pixar movie would.

Based on insight from consumers that traditions, family and nostalgia were the most important things to them in the run-up to this Christmas, the short sees the introduction of two characters – a grandmother, Lola, and her granddaughter.

The Drum spoke to the entertainment giant’s brand and creative marketing director for EMEA, to find out more about its year-long creative and production process.

Dobbies goes full Flashdance… with mince pies 

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Dobbies has departed with Christmas tradition to launch ‘The Joy of Dobbies’ brings to life the magical experience of a trip to the retailer during the festive period.

Abstract, impactful and unexpected, it features a bauble-filled hot-tub, sledging poodle and raining mince-pies. All an entertaining ode to the fact that nothing that beats the feeling of a trip to a Dobbies garden centre at Christmas.

At its core is a disruptive marketing strategy from ODD that centres around short, shareable film content that will catch attention on TV as much as stand-out online. The films also feature original scores from the acclaimed Jazz musician, Ola Onabulé.

Three’s mobile ode to 2020

: ‘Your Phone’s Seen A Lot This Year’

Agency:
Client:
Date: November 2020
Three UK has announced the launch of its new integrated marketing campaign – ‘Your Phone’s Seen A Lot This Year’. Never before have the nation’s phones played such a vital role in our lives to keep us connected. As UK’s Most Popular Network Provider, Three offers a unique view of the world through the lens of our mobile phones throughout 2020.
The multi-channel campaign – spanning TV, digital and radio – is the first piece of work for Three from Wonderhood Studios, which came on board as Three’s new creative agency in September.
The film, directed by award-winning director, Simon Ratigan, shows 2020 through the eyes of our phones – from heart-felt kisses on video calls to working from home and virtual quizzes, all voiced by a choir that sings what unrelenting hard work it is to be a phone. In the end, the lead drops her trusty phone – time to get a great deal on a shiny new one from Three!
Credits:
 
Tags: UK
 
 
Video of Three: Your Phone's Seen A Lot This Year | TV Ad
 
 
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Three’s holiday campaign, directed by award-winning director, Simon Ratigan, shows 2020 through the eyes of our phones – from heartfelt kisses on video calls to working from home and virtual quizzes, all voiced by a choir that sings what unrelenting hard work it is to be a phone.

In the end, the lead drops her trusty phone, just in time to get a deal on a shiny new one from Three.

Notonthehighstreet celebrates the magic of small gestures

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Notonthehighstreet, the UK’s curated online marketplace for the UK’s best small creative businesses, reveals its first airtime TV Christmas advertising campaign in three years.

The ad, which focuses on ‘The Magic of Small Things’, taps into the national, pandemic-accelerated shift towards supporting small, local businesses, and to cherishing simple moments of connection that have become even more important in 2020. 

Kevin the Carrot makes it back home in time for Christmas

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Aldi has finally premiered its Christmas ad from McCann which sees Kevin the Carrot return to screens to mark the start of the festive season, bringing with him some much-needed wonder and magic. 

The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey.

He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas?

M&S bags Olivia Colman and Tom Hardy for charity-led twist on its ‘food porn’ ads

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In a year when charity funding has declined almost 25%, this Christmas M&S Food has announced it will donate £2m to good causes, saying it’s not a year for “Christmas advertising fairytales”.

Central to this, M&S Food is shining a light on a number of important charities, partnering with nine world-famous actors who have added their unmistakable voices to nine brand new Christmas food ads, shot in its signature ‘food porn’ style.

The star-studded voiceover cast — which includes Tom Hardy, Olivia Colman, Helen Mirren and Chiwetel Ejiofor have all chosen to work with M&S, selecting charities close to their hearts to which M&S Food will make a donation on their behalf.

And M&S is doing the same for customers. Every time a customer signed up to its sparks loyalty scheme shops at M&S in-store or online at M&S.com, it will donate to their selected charity, from a range of 35 different causes.

M&S Food will also donate an additional £1million across a diverse range of charities including Shelter, Together for Short Lives and the 35 Sparks charities that M&S supports.  Through Sparks, M&S has donated £7.3 million since 2015.

Very unveils tongue-in-cheek spot from Grey

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Very.co.uk has launched a funny Christmas campaign, its first from Grey London, which encourages people to embrace every single moment in the countdown to December 25 instead of focusing on the clichéd portrayal of Christmas day.

The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but the combination of all the wonderfully festive moments in the build-up to Christmas, from Christmas lights and the all-important tree to Christmas jammies.

Javier Campopiano, chief creative officer Europe and creative chairman London at Grey, said: “It’s a different Christmas message, a message that offers the unfiltered point of view of someone who truly loves everything about Christmas, every single bit that makes it such a magical season.

“Not only is it different to what the brand and its customers have seen before, but we’re confident it’ll resonate right now when we’re facing the prospect of a very different festive period.”

Magical Argos campaign hones in on ‘Book of Dreams’ 

: ‘An Evening with AbracaDaisy & The Incredible Lucy’

Agency:
Client:
Date: November 2020
Despite scrapping its paper catalogue in June after 47-years, Argos has brought out the second chapter in its ‘Book of Dreams’ campaign, which once again taps into the nostalgia that people feel for flicking through the pages of its Christmas gift guide.
Also created by The&Partnership, last year saw Argos drop its playful ‘Christmas fool’ character, in favour of a more family-orientated spot which it hoped would stir emotion. It played on a joke from comedian Bill Bailey that the Argos catalogue is ‘The Book of Dreams’.
And while the original ‘Book of Dreams’ is currently out of print, Argos has brought out a Christmas gift guide to replace it. In the spot, two girls spot a box of magic tricks on the pages of the guide, which transports them off to the furthest reaches of the imagination, to a world where they have their own extraordinary magic show.
While last year’s ad was set to the sound of 80’s classic Don’t You Forget About Me by Simple Minds, this year it went contemporary, featuring Gary Barlow’s Incredible – which is released today (1 November) as part of his latest album Music Played by Humans.
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Agency: The & Partners London
ECD: Yan Elliot
Creative team: Matt Wood & Tom Loveless Head of Integrated Production: Charles Crisp Agency Producer: Andy Roberts
Managing Director: Gary Simmons
Senior Account Director: Lucy Almond Account Manager: Lizzie Healey
Planning Partner: Rebecca Munds
Senior Planner: Matt Shaw
Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Production Manager: Tim Steele
Director of Photography: Antonio Paladino Production Designer: David Lee
Art Director Grant Bailey
Set Stylist: Poppy Luard Wardrobe Stylist: Selina Wong
Editors: Work Editorial
Editor: Art Jones
Editor Assistant: Rain Keene Editor Assistant: Miles Watson Producer: Ellie McNaughtan Executive Producer: Ben Tomlin
Post Production: Framestore Colourist: Simon Bourne
VFX Supervisor: William Bartlett
2D lead: Saruta Puff Pisanwalerd 3D lead: Adam Smith
Flame: Andrew Salter
EP: Helen Hughes
Producer: Sian Jenkins
Producer: Alexia Paterson
Prod co-ordinator: Emma Hughes
Sound Studio: Factory Engineer: Anthony Moore Engineer: Jon Clarke Producer: Lucy Spong
Tags: UK
 
Video of Argos Christmas Advert 2020 125" – An Evening with AbracaDaisy & The Incredible Lucy
 
 
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Despite scrapping its paper catalogue in June after 47 years, Argos has brought out the second chapter in its ‘Book of Dreams’ campaign, which once again taps into the nostalgia that people feel for flicking through the pages of its Christmas gift guide.

Though the original ‘Book of Dreams’ is currently out of print, Argos has brought out a Christmas gift guide to replace it. In the spot, two girls spot a box of magic tricks on the pages of the guide, which transports them off to the furthest reaches of the imagination, to a world where they have their own extraordinary magic show.

Last year saw Argos introduce the ‘Book of Dreams,‘ dropping its playful ‘Christmas Fool‘ character in favour of a more family-oriented spot. Both were created by The&Partnership.  

“Last year‘s Christmas ad performed extremely well for us,” explains Argos‘ senior campaign manager, Rob Quartermain. “This year, we‘ve taken that idea on another step. It felt like a really powerful and strong idea and something that‘s uniquely Argos.”

Amazon sets the barre high

: ‘The Show Must Go On’

Agency:
Client:
Date: November 2020
Amazon has unveiled its holiday 2020 campaign, which tells an inspiring story of a determined young ballerina bringing the community together amidst the challenges of this year set to an arrangement of Queen’s ‘The Show Must Go On’.
The campaign features 17-year-old French ballet dancer, Taïs Vinolo, who much like the character in the ad has continued to train and practice her craft despite the challenges of this year. We follow her powerful story as her dreams of dancing a lead role are cancelled due to Covid-19. Not letting this hold her back, she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amazon Campaign Team
Simon Morris – VP Global Creative
Jo Shoesmith – WW Executive Creative Director
Jennifer Finch – Senior Campaign Manager, EU
Kelly McFarren – Senior Campaign Manager, Global
Kara York – Senior Creative Program Manager, Global
Jennifer Orrestad – Creative Program Manager, Global
 
Agency & Production
Creative Agency – Lucky Generals
Director – Melina Matsoukas
Production Company – PrettyBird
Local Production Company – Division
Editing – Andrew Morrow
Post Production – ETC
Sound – Sam Ashwell / 750mph
Music Composition – Peter Mauder
 
Tags: United States
 
Video of The show must go on
 
 
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This year Amazon tells the inspiring story of a determined young ballerina who inadvertently brings her community together amid the challenges of this year. 

Set to an arrangement of Queen’s ‘The Show Must Go On‘ the film features 17-year-old French ballet dancer, Taïs Vinolo as her character is forced to train from home due to the pandemic. 

While her dreams of dancing a lead role are cancelled due to Covid-19, she doesn’t let this hold her back and she continues to practice her routine – dancing wherever and whenever she can. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.

Last year, Amazon released a Love Actually-style spot, that featured a little girl playing Everybody Needs Somebody to Love, a flirty couple and its hallmark singing parcels. 

TK Maxx debuts stylishly dressed  ‘Lil’ Goat’

: ‘Lil’ Goat ‘

Agency:
Client:
Date: November 2020
TK Maxx has today launched its 2020 Christmas campaign, acknowledging the year we’ve had and shining a spotlight on the tender and joyful act of making everyone feel special this Christmas.  
Created by Wieden+Kennedy London and directed by Matthijs van Heijningen, the spot follows ‘Lil’ Goat’ strutting across the snowy landscape to the beat, decked from head-to-toe in an enviably stylish designer outfit.
As she struts, her farmers watch her go by, with Susan questioning Gary, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies, replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”.  
The ad draws to a close with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message – after the year we’ve had, everyone deserves to feel special this Christmas.  
For the first time ever, and to ensure crew numbers were kept to a minimum, all shots and takes of the ad were livestreamed to the creative team and TJX Europe via QTake technology.   
It is voiced by British actor and voice of TKMaxx ads for the past four years, Bill Nighy against the soundtrack The Game Remix by Gabriel Garzon Montano. 
Credits:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
W+K Creative Credentials: 
ECD: Tony Davidson & Iain Tait 
CD: Hollie Walker & Cal Al-Jorani 
Creatives: Francesca Van Haverbeke & Florence Deary  
Planners: Michael Hines & Vincent Johnson 
Group Account Director: Matt Owen 
Account Director: Alice Shaw 
Account Manager: Tom Campbell 
Agency Producer: Richard Adkins 
Business Affairs Manager: Alex Coomer 
Production Company: MJZ 
Director: Matthijs van Heijningen 
Executive Producer: Dickie Jeffares 
Production Company Producer: Sara Nouman 
Director of Photography: Molly Manning Walker  
Fashion Stylist: Rachel Davis 
Home Interior Stylist: Jane Field 
Editing Company: Work Editorial 
Editor: Jono Griffith 
Edit Executive Producer: Ben Tomlin 
Visual Effects Company: Moving Picture Company 
VFX Head of Production: Louise Unwin 
VFX Creative Director / Head of CG – Carsten Keller  
Visual Effects Supervisor: Kamen Markov 
Animation Director: David Bryan 
Colourist: Philip Hambi 
Sound Design & Mix Company: Factory 
Sound Designer: Anthony Moore, Jack Hallett 
Sound Producer: Lucy Spong 
Music Supervision: Jake Buckley @ Birdbrain
Tags: UK
 
Video of TK Maxx Xmas 2020 – The Lil' Goat
 
 
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For its Christmas ad this year, TK Maxx has introduced ‘Lil’ Goat’ – a sassy, enviably dressed little goat.

As ‘Lil’ Goat’ struts across a snowy landscape, her farmers watch her go by. The wife  questions her husband, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies, replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”.  The ad concludes with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message – after the year we’ve had, everyone deserves to feel special this Christmas.  

Last year TK Maxx adopted a daredevil skier called TK to show how shoppers can enter autopilot in its stores.

Lego goes on an adventure created by children as they play

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The Lego Group celebrates the magic of the everyday as experienced by children through play. It showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with Lego products.

Part of its ‘Rebuild the World’ brand campaign, the playful storyline is set to a bespoke reimagining of ‘What a Wonderful World’

In the whimsical adventure, every story, animal and vehicle in the fun-filled celebration of children’s creativity are based on existing Lego products; princess knights calm dragons, astronauts celebrate their marriage with dinosaurs and giant chicken, and a Star Wars AT-AT takes a nap mid-crusade.

Pepsi Max gets all hip-hop

: ‘Christmas Refreshed ‘

Agency:
Client:
Date: November 2020
Adding to the list of brands jumping on the grime hype, Pepsi Max has partnered with rap artists Kamakaze and TrueMendous who star in its Christmas spot. 
‘Christmas Refreshed’ sees Pepsi shatter old Christmas traditions, offering an alternative view. ‘Traditional is so cliché’ the rappers declare, and throughout the ad longstanding Christmas tropes are replaced with cool alternatives – a sledge is replaced by a hench soundsystem, a festive jumper transforms into a sick Pepsi jacket. 
Credits:
 
Tags: UK
 
Video of Pepsi MAX | Maximum Taste, No Sugar | Refresh Your Christmas
 
 
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Adding to the list of brands producing spots soundtracked with grime and hip-hop, Pepsi Max has partnered with artists Kamakaze and TrueMendous who star in its Christmas spot. 

‘Christmas Refreshed‘ sees Pepsi shatter old Christmas traditions, offering an alternative view. ‘Traditional is so cliché‘ the rappers declare, and throughout the ad longstanding Christmas tropes are replaced with cool alternatives – Santa‘s sledge is replaced by a hench sound system, a festive jumper transforms into a sick Pepsi jacket. 

Facebook enlists football legend Ian Wright 

: ‘Ian Wright & Family’

Agency:
Client:
Date: November 2020
Portal from Facebook launches a brand new holiday campaign with national treasure and footballing legend, Ian Wright.
Each family moment in the campaign showcases how a different feature of Portal is helping the Wrights feel like they’re hanging out together. From the AI-powered Smart Camera, AR filters, through to Group calling and Rooms, Portal’s technology allows the family to focus on what matters; coming together during the holidays and keeping their family traditions – like making fun of Dad – alive.
Credits:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Brand – Facebook
Product – Portal from Facebook
Agency – TBWALondon
Chief Creative Officer – Andy Jex
Creatives – Harriet Russell-Vick & Lauren Buggins
Design – Kumal Shah
Head of Social – Henry Hitchcox
Planning Director – Chris Herbert-Lo
Planner – Richard Phillips
Business Director – Fiona Wilson
Account Director – Becki Muir & Stephen Bennett
Head of Production – Poppy Manning
Broadcast Producers – Amy Cracknell, Holly Baker, Georgia Tomi Integrated
Producer – Ben Etheridge
Banner production – Be Grizzlee
Photographer – Tristan Bejawn
Production Company – Mindseye
Director – Benjamin Green
DoP – Cliff Evans
Executive Producer – Charlie Philips
Production Company Producer – Jonny Kight
Editor – Charlie Moreton – Work Editors
Post-production – MPC
Audio – 750mph
Music – Dave Bass at Theodore
Music Talent – UEG Group
Tags: Europe, TV, advertising, family, Christmas, Facebook, Football
 
Video of Facebook Portal_Charades 30' TV
 
Video of Facebook Portal_Dad Dancing 10'
 
Video of Facebook Portal – ChristmasCup_15Sec.
 
 
 
 
 
 
 
 
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Portal from Facebook launches a brand new holiday campaign with national treasure and footballing legend, Ian Wright.

Each family moment in the campaign showcases how a different feature of Portal is helping the Wrights feel like they’re hanging out together. From the AI-powered Smart Camera, AR filters, through to Group calling and Rooms, Portal’s technology allows the family to focus on what matters; coming together during the holidays and keeping their family traditions – like making fun of Dad – alive.

Asda celebrates the Christmas we all need

: ‘That’s An Asda Price Christmas’

Agency:
Client:
Date: November 2020
This year, Asda was one of the first of the major supermarkets to launch its Christmas ad.
With England on the eve of its second lockdown, many are looking to the festive season to bring a little cheer to the end of 2020. Featuring the tagline, ‘the Christmas we all need, at the prices we want’ the spot sees the return of Asda super-fan Sunny and his wife and children as they try to bring some seasonal cheer to their Scrooge-like next-door-neighbor, Christine.
The spot has won praise for its no-frills approach to this year’s festivities, acknowledging that “Christmas is going to be different this year so let’s really make the most of it.”
Credits:
 
Tags: UK
 
Video of That’s an Asda Price Christmas | Asda Christmas TV Advert 2020
 
 
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This year, Asda was one of the first of the major supermarkets to launch its Christmas ad.

With England on the eve of its second lockdown, many are looking to the festive season to bring a little cheer to the end of 2020. Featuring the tagline, ‘the Christmas we all need, at the prices we want’ the spot sees the return of Asda super-fan Sunny and his wife and children as they try to bring some seasonal cheer to their Scrooge-like next-door-neighbor, Christine.

The spot has won praise for its no-frills approach to this year’s festivities, acknowledging that “Christmas is going to be different this year so let’s really make the most of it.”

Merry Crispmas from Walkers 

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Walkers Crisps has released its Christmas offering starring YouTuber and Christmas No.1 holder, LadBaby, with supporting roles from East 17’s Tony Mortimer, Walking in the Air singer Aled Jones, and Walker’s mainstay, Gary Lineker.

In the spot, the gang performs a medley of Christmas carols with lyrics adapted to herald the arrival of Walker’s new sausage roll flavoured crisps. 

The ad was created in partnership with The Trussell Trust, the charity which supports food banks across the UK. The crisp brand has pledged to help LadBaby raise more money than ever in its name this Christmas. Walkers had already pledged £1m to The Trussell Trust earlier this year, as the charity needs more support than ever due to the ongoing effects of the pandemic. 

This round-up will be updated as the Christmas ads roll on in.

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