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CJ Affiliate COVID-19 Network & Consumer Trends Report
CJ Affiliate has recently created a COVID-19 Network & Consumer Trends Report. According to the CJ, “this report includes network-wide data and sector-specific analysis to provide visibility into recent consumer behavior. It will be updated weekly and will remain accessible over the coming weeks.” The data will prove valuable to any affiliate wanting to keep an eye on the latest changes and how it is affecting the industry, different verticals, and much more.
What’s included in the CJ report?
The report includes graphs showing clicks and actions beginning March 1, 2020. The table of contents displays data for network daily and weekly YOY, sector YOY (including weekly), sector and top categories WOW, and finally top categories compared in March as well as YOY.
Each section shows a helpful visual allowing you to see the changes at-a-glance. According to the website, CJ will be updated weekly, so check back frequently for the latest changes.
What does the data look like?
Here is an example of a chart located on this report. This downloadable chart shows the top categories during March 1-14 compared to March 15-31:
(Source: COVID-19 Network & Consumer Trends Report)
View the entire report here.
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Looking for more ways to keep tabs on industry changes during COVID-19? FMTC in conjunction with Trackonomics has put together a list of affiliate programs who have lowered or zeroed their commission rates. FMTC is sending out a daily newsletter listing the merchants, networks, and whether their commission rates have been reduced or eliminated. To learn more and subscribe for daily updates, please click here.
Already subscribed? Click here to Tweet the link for other affiliate industry colleagues.
If you have any other helpful resources for affiliate marketers during this time, please feel free to share them with [email protected] and we’ll promote them to our audience as well.