• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Work at Home / Community: the common denominator among Interbrand’s top-30 breakthrough brands

Community: the common denominator among Interbrand’s top-30 breakthrough brands

July 16, 2020 by admin

Spread the love

Prosperity Marketing System



[og_img]

The pandemic has served as a powerful reminder of the value of communal support. Many of the marketers who are succeeding today are leaning into the fact that people want to feel part of a common group or just need to identify with like-minded people.

Of course, companies have been aware of the importance of community for some time – as shown by the likes of Xbox, Soho House and SoulCycle – but now it’s gone to a new level where community has been baked into their proposition from the outset.

Also, what’s interesting is that community-oriented efforts have now expanded across seemingly all areas of expertise, sector or customer group. This was particularly evident in this year’s Breakthrough Brands report.

Here are four examples of breakthrough brands that are doing it right:
Turo: Peer-to-peer marketplaces have been a darling of the internet age, but for every Airbnb success story, others have failed. But carsharing business, Turo, has managed to build a vibrant community that spans the globe thanks to its basic proposition of improving on the archaic car rental experience and creating a simple user interface. Its multiple options to fit any budget, combined with a free cancellation policy, 24/7 customer service and progressive insurance choices have put it at the head of the pack. But it now has to navigate the current climate and the greatly restricted travel options. But those hurdles haven’t seemed to have stopped Turo’s growth. “As of last week, we are growing again year-over-year for the first time since March 18th. In March, we did not think the business would rebound this quickly,” says Steve Webb, VP of Communications and Brand Partnerships.

Teachers Pay Teachers: Education is a broad church but by taking a digital-first approach, Teachers Pay Teachers has created a community where educationalists of all types – from home schoolers, to probationary teachers, to subject experts – can share resources. The platform offers appropriate content for all ages, starting from Pre-K to high school and beyond. With its educational resources carefully priced – typically between $5 and $15 – it has grown quickly and now more than 56% of teachers say they’ve used Teachers Pay Teachers for lesson planning. Teachers Pay Teachers reported it saw a 20 percent increase in weekly spending per buyer, year over year. Searches for distance learning shot up 1,400 percent at its peak in mid-to-late March.

The Information: Against a backdrop of falling news readership, with papers and magazines struggling to find a viable business model, The Information, launched to meet the specific needs of the Silicon Valley community. Using the ultimate community model of subscription, it ensured its readers felt part of a select tech executive club. Its premium subscription news service costs $399 a year – significant to most people, but not most tech execs – and that buys exclusive high-quality tech content. Ironically, it has adopted ‘old news’ methods – a steep paywall, nearly no social media engagement, and a newsroom ethos that encourages long-form investigative journalism. Readership of The Information includes 10 of the 11 most highly valued tech companies in the world, according to the Columbia Journalism Review. Jessica Lessin, Founder of The Information, said she expected $20 million in sales by the end of 2020, and for her staff of two dozen reporters and editors in the Bay Area, Seattle, Los Angeles, New York, Washington and Hong Kong to grow. “The fact that we have a business that’s scaling makes me excited,” she says.

StockX: Sneaker collectors or sneakerheads as they are often called are a fierce community. To give them a place to commune and buy, StockX launched a sneaker stock market. While it started out tracking retail prices of rare sneakers on eBay, StockX has expanded and now includes streetwear and collectable accessories. Offering this service to people with this passion, has seen the company grow to 800 employees.

Some brands may assume running a forum or online research community for example, is sufficient to capitalize on the trend for more communal appreciation. But what this newer wave of businesses proves, is that something much more far reaching and authentic is needed. When brands offer a genuine connection, that fits with community ideals that are represented through all aspects of its products or services, people will welcome it as valuable a community as any other.

Daniel Binns is chief executive of Interbrand NY

To keep up with all our dedicated US coverage, sign up for the free daily briefing newsletter.

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Our Company’s 2020 Year In Review

January 22, 2021 By admin

2020 … The year of the great toilet paper crisis, remote work, homeschooling, virtual conferencing, figuring out how to use the mute button, virtual workouts, nasal swabs and “new normals.” A year of challenging conversations, calls for change and commitments to do better. To say that 2020 tested us beyond measure would be an understatement. […]

Tips for travel brands using the affiliate channel

January 19, 2021 By admin

The COVID-19 pandemic impacted the travel industry, with frequent consumer cancellations, changing travel plans and multiple lockdowns. But there is hope on the horizon. With rules and consumer preferences ever-changing, travel brands need to quickly adapt to changing consumer needs, build consumer confidence and regain revenue.   This article will share the four strategic pillars […]

Employee Spotlight: Ben Heller | Acceleration Partners

January 16, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners since May 14, 2018 (about 2.5 years). My current role is Associate Manager of Client Analytics.     How have you seen affiliate marketing change since you joined Acceleration Partners? I’ve seen a big increase […]

Our Clients’ Global Affiliate Program Data: December 2020| Acceleration Partners

January 14, 2021 By admin

As 2020 came to an end, online shopping and consumer behavior saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a […]

Global affiliate programme data: December 2020

January 13, 2021 By admin

As 2020 came to an end, online shopping and consumer behaviour saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a […]

5 Reasons FinTech Brands Should Have an Affiliate Program

January 12, 2021 By admin

Financial Technology (FinTech) brands are all about delivering efficient, digital solutions. So why should their marketing strategy be any different? Investing in marketing channels that reflect those same efficiency objectives in an effort to acquire high-value customers and meet performance goals is simply smart business. And an expertly-managed affiliate program can deliver just that for […]

Affiliate marketing in Hong Kong

January 8, 2021 By admin

Over the past decade, eCommerce has rapidly grown across the Asia Pacific region (APAC).  Alibaba -China’s largest commerce company- has contributed to this boom in eCommerce. In Hong Kong, many traditional stores have established online purchasing platforms, such as Watsons and Chow Sang Sang. HKTVmall, a local eCommerce platform which launched in 2014, opened up […]

AP and Streamline Marketing Join Forces

January 7, 2021 By admin

As of January 5, 2021, Acceleration Partners has officially announced the acquisition of Streamline Marketing, a leading performance marketing agency founded in 2013 by CEO Jon Claydon. The Streamline acquisition is Acceleration Partners’ first since partnering with Mountaingate Capital to create a leading platform business focused on global partner marketing solutions. “We’ve had a strong […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.