dotdigital, a “tech-first option,” holds its own with enterprise marketing cloud competitors
dotdigital named as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020
Forrester has researched, analyzed, and scored 13 email marketing service vendors in the market. And for the first time ever, dotdigital has been included in the report and cited as a strong performer. Vendors were scored based on their current offering, strategy, and market presence.
As highlighted in the report, “dotdigital presented itself for the first time in this study as earnest, honest, and winning clients at a rate unmatched by all of its larger competitors… Marketers who sell direct in their emails should consider this marketing cloud alternative.”
dotdigital’s strong performance is attributed to a compelling strategy and vision
dotdigital received the highest scores possible in the vision and vertical capabilities criteria. According to the report, dotdigital Engagement Cloud offers an expected visual interface for creating queries, designing messages, and orchestrating multichannel campaigns. Like other providers, the platform can integrate some data formats on a batch basis or in real time via API or customer integrations. What’s more, dotdigital Engagement Cloud has a capable AI for predicting customer tendencies or recommending products. The report also found that dotdigital’s ecommerce integrations with platforms like Magento and Shopify, plus the native commerce intelligence functionality, help retailers drive profitable repeat purchases.