• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Affiliates / Effective Ways Brands Can Recapture Customers as the Economy Reopens

Effective Ways Brands Can Recapture Customers as the Economy Reopens

June 4, 2020 by admin

Spread the love

Prosperity Marketing System




The shutdown of non-essential brick and mortar stores, the global lockdown and the furloughs due to COVID-19 have all impacted brands and their customers over the past few months. In addition to changing how consumers shop, it has also affected their decisions around where they spend their money.

Although the economy is likely to settle into some sense of normalcy once nations increasingly start to reopen their economies, the changes in consumer behaviour are likely to have long-lasting effects.

Some brands have experienced customers who have stopped interacting with their brand during the coronavirus crisis. There are a variety of reasons for this, including some consumers facing the loss of an income and making the decision to restrict their spending only to items they deemed essential. Others were forced to make different spending decisions due to COVID-19-related regulations.

As markets and businesses begin to re-open, there are opportunities for brands to reconnect with dormant customers in ways that are cost-effective for their bottom line.

Here are a few partnership strategies our clients are implementing within their affiliate programmes:

 

Cashback partners

Cashback partners are valuable in helping brands use members’/consumers’ shopping history to identify dormant customers or customers interacting with other brands in a specific category via their site. Once identified, the partner can leverage retargeting tactics that feature specific messaging and/or incentives.

It’s important to note that partners have varying capabilities when it comes to retargeting, so when a brand is ready to ramp their affiliate programme back up, it’s essential to reach out to partners to understand what their options are and outline the parameters that would achieve their goals.

For example, one of our clients was looking to re-engage with customers that had not interacted with their offer—promoted via a cashback partner—over the last 60 days (however, look back windows can range up to 6-months). The partner used internal data to identify the target audience and worked with the client to create the messaging and discount to execute a dedicated email that was sent to those users. This smart strategy helped the brand drill down into the performance of their offer and adjust for a specific segment of consumers.

 

Content partners

With so many consumers at home and nowhere to go, content consumption increased significantly during the COVID-19 pandemic. Outbrain reported that media site visits spiked by up to 16.8% with time on site skyrocketing up to 22.1%.

These media consumption habits will be hard for people to break, giving brands a great opportunity to work with content partners to align messaging that resonates with their target audience.

For some, “treat yourself now that the economy is improving” messaging will be effective. For others, it will be content that provides customers with a sense of comfort by educating them about what’s being done to ensure their safety as they get back into familiar routines. For example, if your brand offered a service that requires consumers to get out of their house to access, how is your brand taking measures to protect their health and well-being?

 

Voucher and deal sites

With the financial hits that millions of people have taken, many consumers have refocused their shopping efforts to make their money stretch further. This has led many to increase their attention on brands who offered promotions and deals during this time, a spending habit that will also likely have long-lasting impacts.

In response to this, many brands either increased their partnerships with voucher and deal sites or tested out campaigns with these partners during the COVID-19 pandemic – and realised strong revenue production from doing so.

Whether a brand offers a voucher/discount could be the determining factor for consumers when deciding between brands—or even whether to go back to purchasing products or services. This is likely to be true long after the economic strains of the pandemic subsides.

 

As brands look ahead to their “new normal,” it will be even more essential for them to pay for marketing only after a desired action is delivered. Working with performance partners®, including the ones mentioned above, is the most effective and efficient way for brands to get the strongest return on investment (ROI) from their marketing campaigns, maximise their budgets and invest more spend behind those incremental and positive ROI partnerships.

Amy Crider is an Associate Director at Acceleration Partners.

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Profile of a Growth Marketer: Stephanie Solty, Drop

February 26, 2021 By admin

Profile of a Growth Marketer is an ongoing series where we feature partner marketing industry leaders from around the globe. We sat down with Stephanie Solty, Senior User Acquisition Manager at Drop, to learn more about her role in the company, and how Drop is placing the earning and redemption process of their free rewards […]

How Affiliate Management Agencies Strengthen In-House Teams

February 25, 2021 By admin

While many companies rely solely on an affiliate program management agency to support all aspects of their affiliate program, some divvy up the responsibilities with their in-house affiliate marketing team. This is especially true for: Companies who started with a small, private affiliate program run by an in-house manager and promoted by a few select […]

Employee Spotlight: Kelly Ground | Acceleration Partners

February 20, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been at Acceleration Partners for 4.5 years and I am currently the Associate Director of Strategic Accounts.   What brought you to work in the affiliate marketing industry? Wow where do I start. After graduating college, I was fortunate […]

Partner Spotlight: DealNews | Acceleration Partners

February 17, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, Meghan Hamme, Publisher Development Manager at Acceleration Partners, chatted with Shauna Cortazzo, Business Development Manager and Tim Mueller, Head of Business Development at DealNews.   What is DealNews all about? […]

Employee Spotlight Martin Bartsch | Acceleration Partners

February 14, 2021 By admin

In this month’s edition of our Employee Spotlight series, we talked to Account Manager, Martin Bartsch. Martin shares how the pandemic has helped to accelerate the demand for affiliate marketing and reveals the time former British Bake-off judge Mary Berry cooked lunch for him!   Can you tell us more about your role at AP […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 13, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programs in the Asia Pacific (APAC) region from Singapore, where I’m based.   What do you do […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 12, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programmes in the Asia Pacific (APAC) region from Singapore, where I’m based.   What do you do […]

The power of affiliate partnerships for retail brands

January 28, 2021 By admin

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. Retail Economics’ recent study called out; engagement of new customer segments online, innovation between in-store and online for new consumer experiences and new partnerships to enhance propositions and capabilities, as opportunities to own the digital retail space this year. The […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.