How long have you been with Acceleration Partners and what is your current role?
I have been at Acceleration Partners for a little over 4 years and I’m currently a Senior Account Manager supporting the eBay Partner Network on their strategic recruitment initiatives.
What is one trend you’ve seen growing in the affiliate space in the last few months?
Creativity! As the affiliate space continues to adapt to the impacts of COVID, there has been an all-hands-on-deck approach to find creative solutions for brands and partners.
From strategic pricing models, to unique out-of-the-box opportunities, it’s been exciting to see how the affiliate space has been able to pivot so quickly and continue to prove itself as a valuable channel.
What has been one of the biggest changes you’ve seen in the affiliate industry since you first entered it?
I started in the affiliate industry in 2010, which was once known as “The Wild West.” It was a fast-growing channel and brands were excited to see how quickly publishers were able to scale, but they were not as concerned with quality.
As the affiliate industry has evolved, high-quality performance partnerships have been a critical element for programs wanting to prevent unethical activity and ensure brand safety.
What is the biggest misconception about working from home?
The biggest misconception is that you lose social connection since you are not around people all day.
While I do not see my colleagues in person each day, it still feels like I do. In fact, when I’ve met colleagues in person for the first time, I’ve had to remind myself that I have never actually met them face-to-face before.
The plus to working from home is that on the rare days I might be feeling lonely, I can just hop in my car and work at a local coffee shop. It’s great to have flexibility to work anywhere, but still feel connected.
What is something we wouldn’t know about you from looking at your resume?
I was a professional dancer from childhood through college, but I quickly changed my major when I realized it was not the profession I wanted to pursue long term.
Instead, I ended up working as a “party motivator” at bar/bat mitzvahs for 10 years in my adult life. It was a fun way to burn off some calories and still keep my love for dance.
Contact our team to chat with one of our affiliate marketing experts.