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August 22, 2020 by admin

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Profile of a Growth Marketer: Stephanie Solty, Drop

February 26, 2021 By admin

Profile of a Growth Marketer is an ongoing series where we feature partner marketing industry leaders from around the globe. We sat down with Stephanie Solty, Senior User Acquisition Manager at Drop, to learn more about her role in the company, and how Drop is placing the earning and redemption process of their free rewards […]

How Affiliate Management Agencies Strengthen In-House Teams

February 25, 2021 By admin

While many companies rely solely on an affiliate program management agency to support all aspects of their affiliate program, some divvy up the responsibilities with their in-house affiliate marketing team. This is especially true for: Companies who started with a small, private affiliate program run by an in-house manager and promoted by a few select […]

Employee Spotlight: Kelly Ground | Acceleration Partners

February 20, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been at Acceleration Partners for 4.5 years and I am currently the Associate Director of Strategic Accounts. What brought you to work in the affiliate marketing industry? Wow where do I start. After graduating college, I was fortunate […]

Partner Spotlight: DealNews | Acceleration Partners

February 17, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, Meghan Hamme, Publisher Development Manager at Acceleration Partners, chatted with Shauna Cortazzo, Business Development Manager and Tim Mueller, Head of Business Development at DealNews. What is DealNews all about? […]

Employee Spotlight Martin Bartsch | Acceleration Partners

February 14, 2021 By admin

In this month’s edition of our Employee Spotlight series, we talked to Account Manager, Martin Bartsch. Martin shares how the pandemic has helped to accelerate the demand for affiliate marketing and reveals the time former British Bake-off judge Mary Berry cooked lunch for him! Can you tell us more about your role at AP […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 13, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programs in the Asia Pacific (APAC) region from Singapore, where I’m based. What do you do […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 12, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programmes in the Asia Pacific (APAC) region from Singapore, where I’m based. What do you do […]

The power of affiliate partnerships for retail brands

January 28, 2021 By admin

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. Retail Economics’ recent study called out; engagement of new customer segments online, innovation between in-store and online for new consumer experiences and new partnerships to enhance propositions and capabilities, as opportunities to own the digital retail space this year. The […]