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August 22, 2020 by admin

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Is There a Right Approach to Affiliate Technology?

November 23, 2020 By admin

In recent years, there has been a good amount of debate within the affiliate marketing industry over how to choose the right affiliate technology. There are two very different approaches a company can take with affiliate technology; specifically, Software as a Services (SaaS) platforms or affiliate networks. Is one way truly better than the other? […]

Employee Spotlight: Shane Gibbons | Acceleration Partners

November 20, 2020 By admin

How long have you been with Acceleration Partners and what is your current role? I have been working for Acceleration Partners for over two years. Currently, I act as the Associate Manager of Technology Operations within our Business Operations team. My day-to-day work includes assisting teams with different vendor technologies, including our own internal tolls; […]

Affiliate marketing in South Korea

November 19, 2020 By admin

As more global brands continue to focus on expanding their affiliate marketing activity to the Asia-Pacific (APAC) region, South Korea has proven to be a key market of interest. Read on to find out what opportunities this growing market presents and the market nuances to consider for success when expanding your affiliate marketing programme. […]

Partner Spotlight: LiveIntent | Acceleration Partners

November 18, 2020 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, Vikki Danielson, Associate Director of Publisher Development at Acceleration Partners, chatted with Max Corroon, Strategic Sales Director at LiveIntent. Tell us about LiveIntent and how it got started. LiveIntent […]

Affiliate Marketing in South Korea

November 17, 2020 By admin

Common KPIs in Affiliate Marketing

November 16, 2020 By admin

What are Key Performance Indicators (KPIs)? KPIs are a type of performance measurement used to evaluate progress toward a strategic objective or goal. In affiliate marketing, different companies have different KPIs by which they measure success. Why Companies Set KPIs In Affiliate Marketing How and why a company sets their KPIs for their affiliate […]

What to Know About Mass Media Partners in Affiliate Marketing

November 13, 2020 By admin

Partnerships with mass media publishers rank high on the prioritization list for brands wanting new customer acquisition and revenue growth. These type of partners have become one of the most sought-after opportunities for brands because they have the power to reach consumers at every stage of the marketing funnel and bridge the gap from discovery […]

How Beauty Brands Attract New Customers with Affiliate Marketing

November 12, 2020 By admin

Beauty brands who sell directly to consumers (DTC) launch affiliate marketing programs for a variety of reasons; predominant ones being that, for those companies with strong brand awareness, an affiliate marketing program helps them remain competitive and attract new customers. We’ve outlined five ways leading beauty brands leverage affiliate marketing all while maintaining a high […]