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Questions About Mass Media Publishers in Affiliate Marketing

May 5, 2021 By admin

It’s no secret that mass media publishers are one of the most sought-after affiliate partners because of their impressive ability to produce quality content and deliver it to large, highly engaged and well-established audiences. To help brands learn more about mass media publishers and how to effectively partner with them, we created a virtual panel […]

Partner Spotlight: ShopHer Media | Acceleration Partners

April 30, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, our Publisher Development team at Acceleration Partners chatted with Brandt Held, Co-Founder & CEO and Laura Press, Director of Partnerships at ShopHer Media. Who is ShopHer Media? ShopHer Media […]

Expanding affiliate marketing activity to India

April 28, 2021 By admin

Although the Asia-Pacific region has been slower to adopt affiliate marketing than the US and Europe, brands and partners are quickly embracing the pay-on-performance model, and the region offers western brands an exciting expansion opportunity. In this edition of our APAC market spotlight series, we share everything there is to know about launching your affiliate programme in […]

Registry Partners in Affiliate Marketing

April 26, 2021 By admin

Have you ever been invited to a wedding or baby shower where the invite included information about where the happy couple or parents-to-be were registered for gift ideas? These helpful lists are actually part of a unique type of affiliate—and they can be used to enhance and diversify your brand’s affiliate program. Brands That […]

Welcome Sarah Esteverena – New VP of Marketing!

April 25, 2021 By admin

It is with much enthusiasm that we welcome Sarah Esteverena to the Acceleration Partners team! In her new role as Vice President of Marketing, Sarah will lead Acceleration Partners’ marketing team, oversee our demand generation strategy and grow AP’s global brand. Sarah is an accomplished growth marketing leader with extensive experience in digital marketing, demand […]

Employee Spotlight: Kari Kallhoff | Acceleration Partners

April 24, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I am an Associate Account Director, and I just celebrated my 4-year anniversary with Acceleration Partners in April! What do you do as an Associate Account Director in Global Accounts? Two of my core responsibilities as an Associate Account Director […]

Welcome Sarah Esteverena – New VP of Marketing!

April 23, 2021 By admin

Expanding Your Affiliate Program Globally

April 22, 2021 By admin

Over the last year, worldwide retail e-commerce sales grew by 27.6%. This growth is primarily due to the global COVID-19 pandemic, which has forced brands to adopt e-commerce strategies and driven buyers to shop online. The recent boost in globalization has also generated opportunities for brands to engage with new audiences and grow their reach […]