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Launch self-managed campaigns that focus on conversions and revenue

July 23, 2021 By admin

It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show […]

Place Exchange completes spinout from OOH publisher Intersection

July 22, 2021 By admin

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Previous COO of Intersection, Chris Grosso, replaces Buchalter as CEO of the publisher. In anticipation of vaccine rollouts and […]

Develop a Cohesive Influencer and Affiliate Marketing Strategy

July 21, 2021 By admin

The rise of social media has led to the prominence of a relatively new marketing channel – the influencer. Through their relatability and niche audiences, influencers have become a key pillar of marketing strategies that can develop strong brand relationships founded on trust and authenticity. Influencers have lot of value to offer brands, including brand […]

Direct-to physician marketing, FLoC: Wednesday’s daily brief

July 17, 2021 By admin

Good morning, Marketers, and Marketing Ops professionals of course. My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. “Marketing = Ops,” he wrote, which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand. Ops […]

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

July 16, 2021 By admin

Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a new TV. I chose to buy from a national retailer and decided […]

AP Employee Spotlight: Stephanie Lester

July 15, 2021 By admin

In this month’s edition of our Employee Spotlight series, we talked to Global Account Director, Stephanie Lester, about what attracted her to working at Acceleration Partners, tips for remote working success, and her travel plans for the future! Can you tell us more about your role at AP as Global Account Director, and what this […]

Breaking down MarTech’s Email Marketing Periodic Table

July 14, 2021 By admin

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the […]

The 2 new factors you should be optimizing in PPC

July 13, 2021 By admin

As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else who has access to the same automation tools. Everyone can now get average results thanks to machine learning, but if you’re aiming for stellar results, that requires knowing how to collaborate with the machines. One way to […]