Our team recently came together to find ways we could help our clients and their affiliate partners raise additional funds for charities focused on COVID-19 relief.
We are fortunate to work with some amazing affiliates within our client’s programs that already donate a portion of their earned commission to charity. In the effort to bring creative solutions to our clients about how they could contribute during these challenging times, we reached out to a few of these affiliate partners about a collaborative giving initiative.
Three partners in particular–Giving Assistant, iGive.com and CouponCause.com–all agreed to generously donate elevated commission increases they receive from our clients directly back to charities helping people and communities affected by COVID-19.
James Gray, CEO and Co-Founder of Giving Assistant, a charitable loyalty platform and certified B corporation, shared how meaningful these collaborations are:
We love partnering with brands that care about making a difference like our founders and employees do. As a publisher partner, we amplify a brand or nonprofit’s reach across our community of change-makers around the globe who are eager for their shopping to make the world a better place!”
Kimberly Logan, Product Manager at iGive.com, another charity-focused partner that operates an online shopping mall and donates a portion of each purchase to a charity of the user’s choice shared:
iGive is proud to partner with merchants who are supportive of their customers and their customers’ charities of choice. Thanks for all you do in your communities!”
Several AP clients elected to increase commissions to these charity partners to support this giving initiative. Adam Kobi of Gazelle, one of the brands who contributed to this campaign, had this to say:
“ecoATM Gazelle continuously identifies ways to give back to the community. During the COVID-19 pandemic, we wanted to give our customers the opportunity to give back to the charity of their choice to help as many people in need as possible.”
Long after the COVID-19 pandemic subsides, continuing charity-driven partnerships can benefit brands in many ways, including:
1. Boosting Employee Morale. Giving back is not only helpful for the charities that need funding, it can also improve employee morale and bring much-needed positivity to your corporate culture.
2. Providing Increased Exposure. With a commission increase, publishers will sometimes offer additional placements in featured areas of their website, banners, or newsletters to get more eyes on your brand.
3. Liquidating Inventory. At a time when cash is king, increasing commissions can help your brand move more inventory, free up cash, and pay employees and vendors.
Collaborative giving campaigns are a true win/win for all involved. A big thank you to our amazing clients, including Gazelle and US Polo Association, for going above and beyond to work with charitable affiliate partners and give back during these uncertain times.
Reach out to our Publisher Development team to learn more about creating win/win partnerships for your affiliate program.
This blog post was co-authored by Tess Waresmith, Chief of Staff at Acceleration Partners, Vikki Danielson, Associate Director of Publisher Development and Tim Bruderek, Publisher Development Manager.