In a Populus pre and post-poll of awareness of UK ad agencies among over 2,000 members of the public, London Advertising demonstrated the power of its ad TV and outdoor campaign to promote its own brand with an outstanding set of results.
London Advertising launched a major national campaign between July 6-31st with ten TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky TV and super-premium digital posters across the UK.
Lord Cooper, founding partner of Populus, said: “Amongst the public, brand awareness of London Advertising rose by an impressive 50% in just a month.
“London Advertising is now six times more well-known than highly established agencies like VCCP. The increase in awareness of London Advertising was the only statistically-significant change in the month between our two polls, so their campaign clearly cut through. Among the critical sub-group of consumer opinion influencers, LONDON Advertising now has the highest awareness of any of the agencies covered in the poll, at 27% – its campaign taking it past Adam &Eve.”
Michael Moszynski, founder and CEO of the agency, said: “Our objective was to generate a bit of fame for the agency and the poll demonstrates our campaign was hugely successful in delivering that.
“We also wanted to be talked about and with over 30 articles and interviews in national TV news, national and trade press we are now the agency on the industry’s – and public’s – lips.
“With a 2,764% increase in visitors to our website and one confirmed client win already, and several more soon to be announced, we trust our confidence in our own skills to promote our brand will show others that advertising, at least when we create it, pays.”
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