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June 14, 2020 by admin

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Employee Spotlight: Gencina Vitoulis | Acceleration Partners

June 19, 2021 By admin

How long have you been with Acceleration Partners and what is your role? I’ve been with Acceleration Partners for four years and I’m an Associate Account Director on the Core Team. What do you do as an Associate Account Director? I work closely with my account teams to ensure our clients are happy with […]

Nurturing leads or unsubscribes: Marketoon of the Week

June 18, 2021 By admin

In the Marketoon this week, we look at the fine art of email nurturing campaigns. Fishburne’s take: “Marketing automation sometimes has the feel of an arms race. Every company has access to the same tools and similar prospects. This has resulted in an avalanche of generic semi-personalized communication.” Why we care: Email is a very old […]

Mailchimp responds to customers’ demands for new email templates

June 17, 2021 By admin

Mailchimp, the marketing automation and email marketing platform for small businesses, today announced the release of new email templates, one of the most requested updates from its customers. The templates can be customized by marketers with no coding skills required. 21 new templates were made available for purchase today; more will follow, making up a […]

Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush

June 16, 2021 By admin

The creator economy has taken another few steps forward. For starters, Facebook and Instagram debuted a new set of features set to roll out over the next several months that appear to empower IG creators by helping them sell products and earn commissions. For instance, a native affiliate tool on IG will allow creators to […]

Skai offers consumer brands a birds-eye view of customers and markets

June 15, 2021 By admin

Last week saw a rebranding which erases a familiar name in the martech landscape. Kenshoo, the marketing insights and media activation platform founded in 2006 and serving major consumer businesses like Pepsico and Walgreens, rebranded as Skai. The new name hints at the AI capabilities of Signal Analytics, acquired by Kenshoo in December 2020. But […]

Why agility is the future of digital advertising

June 14, 2021 By admin

There are many tools on the market that help create relevant and personalized messaging for your customers. But without an agile approach to digital marketing, your business may still be challenged with getting people to take action. Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing […]

Losing open tracking will not kill email

June 13, 2021 By admin

ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on Apple devices. The aim? To protect its users’ privacy. As you might expect, the reaction has generated two camps: The “sky is falling” folks say they will lose all insight into customer behavior. They won’t […]

Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief

June 12, 2021 By admin

Good morning, Marketers, sometimes using personalized messaging with consumers is getting too personal. It doesn’t help when the finer points are flubbed, as you’ll see in our first piece below. Are you setting up these messages to fail with your customers? It might be time to rethink how you’re using data, and we have some […]