• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Affiliates / Our Clients’ Global Affiliate Program Data: December 2020| Acceleration Partners

Our Clients’ Global Affiliate Program Data: December 2020| Acceleration Partners

January 14, 2021 by admin

Spread the love

Prosperity Marketing System




As 2020 came to an end, online shopping and consumer behavior saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a new brand during the pandemic, and 73% plan to continue to shop with those brands moving forward.

As the holiday season started to wind down in December, reports showed eCommerce sales going up 49% year-over-year (YoY), accounting for 19.7% of all retail sales compared to a year ago at 13.4%. Furniture and home décor jumped 31% in online sales while groceries and electronics rose approximately 6% YoY.

December sales saw a slight decline before Christmas, but then saw an uptick the week of Christmas from in-store shopping. Online holiday sales were impacted by shipping delays globally and consumers were forced to shop in-store or leverage BOPIS (Buy online, pick up in-store), which was up 208% in April and continued to grow through the rest of 2020.

Acceleration Partners’ clients experienced similar results as we saw declines month-over-month (MoM) from November, as well as after mid-December. Clicks were down 37% MoM and orders were down 41% MoM, but revenue was only down slightly at 6% YoY, adding to only the second month (July) in the full year where we saw an overall revenue decline YoY. Overall, clients saw a 19% increase in revenue and 49% increase in actions (orders and leads) YoY.

 

Revenue, Orders and Clicks Down, AOV Slightly Down

Looking at our client data between November 2020 to December 2020, we saw decreases MoM across all merchant verticals, as expected, with triple digit growth from October to November.

While orders were down 41% MoM, Average Order Value (AOV) was only down 5% MoM, reiterating that consumers were still focused on buying gifts but did slow down as the free shipping benefits expired.

While all affiliate partner/publisher types were down MoM, the smallest decline came from content (down 29% MoM) as some consumers finished their shopping journey.

 

Acceleration Partners Client Performance Data: December 2020

Overall, the December “wins” for Acceleration Partners’ clients globally included strong promotions at the beginning of December.

While our merchant verticals saw declines MoM, we did see increases YoY from the household and technology verticals as consumers shifted spending to buying home décor gifts and/or spending their holiday gifting funds on ways to improve their homes.

 

Acceleration Partners’ Clients: December Over November 2020 Data Analysis

December 2020 Merchant Vertical.

 

Affiliate Partners: December Over November 2020 Data Analysis

December 2020 Publisher Segment.

 

Acceleration Partners: Client Revenue Year-Over-Year (2019 to 2020)

Revenue was up 19% YoY and Actions (orders and leads) were up 49% YoY, which is consistent with the significant accelerated growth ecommerce saw globally in 2020.

AP Client Revenue 2019-2020.

 

Up Next … Quarterly Client Data

We will start sharing our client data quarterly in 2021. Look for the next report to be shared in April.

Questions about this data or the strategies other brands are finding successful? Contact our team!

 

Kelly Ground is the Associate Director of Strategic Accounts at Acceleration Partners

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Tips for travel brands using the affiliate channel

January 19, 2021 By admin

The COVID-19 pandemic impacted the travel industry, with frequent consumer cancellations, changing travel plans and multiple lockdowns. But there is hope on the horizon. With rules and consumer preferences ever-changing, travel brands need to quickly adapt to changing consumer needs, build consumer confidence and regain revenue.   This article will share the four strategic pillars […]

Employee Spotlight: Ben Heller | Acceleration Partners

January 16, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners since May 14, 2018 (about 2.5 years). My current role is Associate Manager of Client Analytics.     How have you seen affiliate marketing change since you joined Acceleration Partners? I’ve seen a big increase […]

Our Clients’ Global Affiliate Program Data: December 2020| Acceleration Partners

January 14, 2021 By admin

As 2020 came to an end, online shopping and consumer behavior saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a […]

Global affiliate programme data: December 2020

January 13, 2021 By admin

As 2020 came to an end, online shopping and consumer behaviour saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a […]

5 Reasons FinTech Brands Should Have an Affiliate Program

January 12, 2021 By admin

Financial Technology (FinTech) brands are all about delivering efficient, digital solutions. So why should their marketing strategy be any different? Investing in marketing channels that reflect those same efficiency objectives in an effort to acquire high-value customers and meet performance goals is simply smart business. And an expertly-managed affiliate program can deliver just that for […]

Affiliate marketing in Hong Kong

January 8, 2021 By admin

Over the past decade, eCommerce has rapidly grown across the Asia Pacific region (APAC).  Alibaba -China’s largest commerce company- has contributed to this boom in eCommerce. In Hong Kong, many traditional stores have established online purchasing platforms, such as Watsons and Chow Sang Sang. HKTVmall, a local eCommerce platform which launched in 2014, opened up […]

AP and Streamline Marketing Join Forces

January 7, 2021 By admin

As of January 5, 2021, Acceleration Partners has officially announced the acquisition of Streamline Marketing, a leading performance marketing agency founded in 2013 by CEO Jon Claydon. The Streamline acquisition is Acceleration Partners’ first since partnering with Mountaingate Capital to create a leading platform business focused on global partner marketing solutions. “We’ve had a strong […]

AP and Streamline Marketing Join Forces

January 6, 2021 By admin

As of January 5, 2021, Acceleration Partners has officially announced the acquisition of Streamline Marketing, a leading performance marketing agency founded in 2013 by CEO Jon Claydon. The Streamline acquisition is Acceleration Partners’ first since partnering with Mountaingate Capital to create a leading platform business focused on global partner marketing solutions. “We’ve had a strong […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.