• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Affiliates / Our Client’s Global Affiliate Program Data: November 2020

Our Client’s Global Affiliate Program Data: November 2020

December 15, 2020 by admin

Spread the love

Prosperity Marketing System




Consumers continued their holiday shopping in November. Although the U.S. election impacted traffic and online shopping, consumers quickly picked up, leading to the biggest U.S. ecommerce day ever on Cyber Monday.

Behavior changed and consumers were no longer waiting until Thanksgiving weekend to take advantage of promotions and sales. Analysts believe demand was “marginalized” as retailers steadied sales throughout the month instead of waiting until the end of the month.

Even though Cyber Monday was the biggest ecommerce day ever, the 15% YoY growth did not meet expectations. Thanksgiving, Black Friday and the proceeding weekend performed better with 21+ % increases YoY.

These patterns carried over to our clients as did the shift to e-commerce. Our clients reported Month over Month (MoM) increases in revenue, orders and clicks but saw declines when comparing Cyber Weekend YoY. Through this lens, there was a 3% decline in revenue and 12% decline in orders, data that aligns with what analysts have reported about shopping behaviors changing, including earlier shopping, in 2020.

 

Revenue, Orders and Clicks

Looking at our client data between October 2020 to November 2020, we saw an increase in revenue—up 95% MoM. This revenue increase was primarily driven by clients in the Apparel, Household and Health & Wellness business sectors.

Orders were also up 72% MoM but Average Order Value (AOV) was down 3% MoM, reiterating that consumers were shopping but spending less than they did last year. Consumer confidence hit a 3-month low in both the U.S. and globally with a record wave of new coronavirus cases and lockdowns.

While all affiliate partner/publisher types were up MoM, the largest increases were seen in Deal partners (up 428% MoM) and Coupon (up 82% MoM). This is reflective of consumers continuing to shift toward shopping tactics that will save them money, especially through the use of digital coupons and searching for deals.

 

Acceleration Partners Client Performance Data: November 2020

Overall, November “wins” for Acceleration Partners’ clients globally include promotions throughout the entire month, more deal and coupon placement opportunities pushing deep discounts and exposure with mass media partners.

  • Most of our clients saw double digit increases in revenue with those in the Apparel vertical driving a 67% increase, Health & Wellness seeing a 50% increase and Household delivering a remarkable 121% increase MoM. These elevated revenue rates were driven by increased promotions throughout the month of November paired with new placements with loyalty, deal and coupon partners, and exposure with mass media partners.

 

  • While revenue was up 95% MoM, commissions were up only 83% MoM, resulting in a higher Return on Ad Spend (ROAS) for many of our clients. The increase in placement exposure continued to deliver positive results for many brands including a 137% increase in new customer revenue MoM.

 

  • Deal partners were up 428% in revenue MoM, with a 354% increase in orders with a 164% increase in clicks. Consumers leveraged deal partners to find the best of web deals and promotions and converted quickly.

 

All other affiliate partner segments were up double to triple digits MoM as consumers continued to leverage Loyalty partners to get rewarded for their purchase (up 91% MoM in revenue). Revenue driven by Content affiliates were up 71% MoM and Mass Media publishers, up 139% MoM.

 

Acceleration Partners’ Clients: November Over October 2020 Data Analysis

Month-over-month analysis of Acceleration Partners' clients for November.

 

Affiliate Partners: November Over October 2020 Data Analysis

Acceleration Partners' month-over-month analysis of publisher segment for November.

 

Cyber Weekend Comparison (November 26-30, 2020 vs. November 28-December 2, 2019)

Like our industry insights, Cyber Weekend growth in 2020 did not compare to 2019. Because many of our clients’ promotions and sales started earlier in the month, we saw a 65% decrease in clicks YoY and a 12% decrease in orders.

Cyber Weekend essentially became Cyber Month.

Even though traffic was down YoY, revenue was only down 3% YoY, with some clients, including those in the Food & Beverage and Health & Wellness verticals, have their revenue increase triple digits over last year (up 106% and 162% respectively). This was driven by the shift in consumer demand for food delivery services, and health and wellness products.

The traditional gifting verticals, including Apparel and Technology, were up 34% and 62% in revenue YoY as consumers were still focused on winter clothing, athleisurewear and electronics.

Revenue for brands in the Household vertical was down 15% YoY as consumer confidence continued to decline globally. Although consumers are spending on gifts, the reality is that most are spending less. In the U.S. specifically, 37% of consumers are expected to spend less this holiday season; that could drop to 30% with a second stimulus check.

 

Cyber Weekend Comparison of Acceleration Partners’ Clients

2020 cyber weekend comparison analysis of Acceleration Partners' clients.

 

Cyber Weekend Comparison of Affiliate Partners

Acceleration Partners 2020 cyber weekend comparison analysis of publisher segment.

 

Up Next … December 2020 Client Data

Next month, we’ll share our client performance data from December 2020 (comparing to November 2020).

Questions about this data or the strategies other brands are finding successful? Contact our team!

For more industry-leading insights sent straight to your inbox, subscribe to our Insights Into Partner Marketing newsletter.

 

Kelly Ground is the Associate Director of Strategic Accounts at Acceleration Partners

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Our company’s 2020 year in review

January 24, 2021 By admin

2020 … The year of the great toilet paper crisis, remote work, home-schooling, virtual conferencing, figuring out how to use the mute button, virtual workouts, nasal swabs and “new normals.” A year of challenging conversations, calls for change and commitments to do better. To say that 2020 tested us beyond measure would be an understatement. […]

Employee Spotlight: Vikki Danielson | Acceleration Partners

January 23, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners for 4.5 years now, starting on client services as an Account Manager and later transitioning over to the Publisher Development team, a centralized resource supporting the larger Acceleration Partners brand group.   How would you […]

Our Company’s 2020 Year In Review

January 22, 2021 By admin

2020 … The year of the great toilet paper crisis, remote work, homeschooling, virtual conferencing, figuring out how to use the mute button, virtual workouts, nasal swabs and “new normals.” A year of challenging conversations, calls for change and commitments to do better. To say that 2020 tested us beyond measure would be an understatement. […]

Tips for travel brands using the affiliate channel

January 19, 2021 By admin

The COVID-19 pandemic impacted the travel industry, with frequent consumer cancellations, changing travel plans and multiple lockdowns. But there is hope on the horizon. With rules and consumer preferences ever-changing, travel brands need to quickly adapt to changing consumer needs, build consumer confidence and regain revenue.   This article will share the four strategic pillars […]

Employee Spotlight: Ben Heller | Acceleration Partners

January 16, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been with Acceleration Partners since May 14, 2018 (about 2.5 years). My current role is Associate Manager of Client Analytics.     How have you seen affiliate marketing change since you joined Acceleration Partners? I’ve seen a big increase […]

Our Clients’ Global Affiliate Program Data: December 2020| Acceleration Partners

January 14, 2021 By admin

As 2020 came to an end, online shopping and consumer behavior saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a […]

Global affiliate programme data: December 2020

January 13, 2021 By admin

As 2020 came to an end, online shopping and consumer behaviour saw significant, lasting changes. The considerable growth in digital commerce accelerated new generations to shop online, with more than 62% of Gen X and 44% of Boomers shopping online than before the pandemic. More consumers also shifted loyalty with 36% of consumers trying a […]

5 Reasons FinTech Brands Should Have an Affiliate Program

January 12, 2021 By admin

Financial Technology (FinTech) brands are all about delivering efficient, digital solutions. So why should their marketing strategy be any different? Investing in marketing channels that reflect those same efficiency objectives in an effort to acquire high-value customers and meet performance goals is simply smart business. And an expertly-managed affiliate program can deliver just that for […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.