• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Make Money Online / Performance Marketing Optimization: Why campaign management and reporting functionality is essential

Performance Marketing Optimization: Why campaign management and reporting functionality is essential

June 3, 2020 by admin

Spread the love

Prosperity Marketing System




Most of us can agree that if you don’t monitor data such as your Key Performance Indicators (KPIs), it will be tough to determine how successful your affiliate campaign will be. To effectively optimize your campaigns, you must have the ability to carefully analyze your customer and revenue data. You also need to be capable of measuring affiliates’ performance by tracking sales, conversions and clicks from affiliate websites, so you can identify the right ones for you.

That said, insight gained from data reporting tools can have a significant impact on your campaigns’ profitability. Since you can’t fix or improve what you can’t measure, choosing the right analytical reporting software is of vital importance when you’re striving for peak revenue performance.

Having a tool with the means to provide detailed and thorough reporting to help easily measure key metrics will enhance your decision-making capabilities, allowing for your campaign objectives to be attained in a more efficient way. The key metrics we’ve found to be valuable in monitoring and evaluating the health of an affiliate program are the following:

• Conversion/transaction rates
• Volume of transactions
• Volume of approvals (and pending/declined sales)
• Approval rates
• Number of new affiliates
• Number of active affiliates (clicks)
• Number of active affiliates (that generate sales)

As a result, Share Results has developed a software which offers financial institutions the ability to keep a close eye on these vital KPIs. Our tool offers comprehensive reports, giving each client the ability to effectively track the performance of their affiliate program, and compare them side-by-side.

This includes reporting at a brand-wide level, measuring the performance of specific affiliates or groups of affiliates, campaign-level performance, and payment reporting. By the same token, all reporting can be run for a wide selection of time frames, including set periods or specific date ranges. In addition, with our APIs, it allows data to appear on the client’s dashboard, giving them a holistic view of their digital marketing budget.

Data Points

Having the right reporting and insights will help the overall success of your program. Some products generate much better ROI than others and knowing which ones to focus on is crucial. The same goes with choosing the right type of affiliate. The ability to segment different products and affiliates is of vital importance because it allows you to see what is, and isn’t working, and act accordingly. For instance, one of your products might have limited success on travel-related websites but could be converting very well on home repair websites. Share Results’ software let’s you segment in several ways:

• Publisher comparison
• Product comparison – You can compare your financial products and see how each one is performing.
• Category performance – You can see if certain niche websites work better than others for your product.
• Campaign performance – You can see how well your campaigns are performing and see if they perform better during certain periods. For example, was March a more successful month then June?

Tracking and Commission Structure setup

As a financial institution, logging into your account and keeping an eye on the commissions/ conversions is important because you can easily track your affiliates’ commissions for each product in one place.

Since your commission structure needs to be strategic and you need to ensure a ROI for each product, choosing the right software with tracking and commission features is critical. Share Results offers multiple unique tracking methods and is one of the most accurate affiliate tracking software on the market. You can establish a generic commission structure for each product as well as a specific commission for each affiliate. Our tool allows you to do any of the following:

• Percentage & Flat-Rate Payout
• Hybrid – Allows you to combine percentage and CPA, like a 10% commission combined with a $20 CPA for every approved customer.
• Pay-Per-Click & Pay-Per-Lead
• Coupon Code Commissioning
• Per-Product Commission – You can establish different commissions for each product. For example, you can have a product with a $45CPA per approved customer and another with a $100CPA.
• Campaign specific commissioning – In case you are running a unique promotional campaign and you want to offer a special commission.

ACID Reporting

The ACID Tool is a feature on our software that allows partners to add custom parameters to their links which enables more detailed tracking of each transaction, but also helps track the traffic generated to a merchant’s website. With this tool, you can immediately identify the most valuable campaigns, content, keywords, and audience segmentation.

Before signing up to an affiliate program, affiliates examine existing features and are often inclined to choose the ones that offer advanced tracking capabilities. And, since most affiliates use Google PPC to drive traffic, features like ACID reporting can be quite appealing because it gives them the opportunity to effectively track their keywords conversions and measure their campaign ROI.

Conclusion

These are just a few examples of the different software functionalities that are needed to optimize any affiliate program. Though everyone will have different needs, their affiliate network/tracking platform capabilities are the key to success. At Share Results our clients receive free training on how to take full advantage of our software. So, don’t be afraid to utilize these tools to optimize your affiliate marketing program.

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Employee Spotlight: Kelly Ground | Acceleration Partners

February 20, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been at Acceleration Partners for 4.5 years and I am currently the Associate Director of Strategic Accounts.   What brought you to work in the affiliate marketing industry? Wow where do I start. After graduating college, I was fortunate […]

Partner Spotlight: DealNews | Acceleration Partners

February 17, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, Meghan Hamme, Publisher Development Manager at Acceleration Partners, chatted with Shauna Cortazzo, Business Development Manager and Tim Mueller, Head of Business Development at DealNews.   What is DealNews all about? […]

Employee Spotlight Martin Bartsch | Acceleration Partners

February 14, 2021 By admin

In this month’s edition of our Employee Spotlight series, we talked to Account Manager, Martin Bartsch. Martin shares how the pandemic has helped to accelerate the demand for affiliate marketing and reveals the time former British Bake-off judge Mary Berry cooked lunch for him!   Can you tell us more about your role at AP […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 13, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programs in the Asia Pacific (APAC) region from Singapore, where I’m based.   What do you do […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 12, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programmes in the Asia Pacific (APAC) region from Singapore, where I’m based.   What do you do […]

The power of affiliate partnerships for retail brands

January 28, 2021 By admin

Across Europe, retail brands are having to adapt to an ever-changing business landscape and economy. Retail Economics’ recent study called out; engagement of new customer segments online, innovation between in-store and online for new consumer experiences and new partnerships to enhance propositions and capabilities, as opportunities to own the digital retail space this year. The […]

Using Affiliate Marketing Expertise to Give Back

January 27, 2021 By admin

I had the pleasure recently of volunteering with some Acceleration Partners colleagues for the Duplessy Foundation. It’s so important to me to leave a positive imprint by giving back to my community and empowering others to succeed. At Acceleration Partners, all employees are encouraged to volunteer and find ways to give back within our own […]

Using affiliate marketing expertise to give back

January 26, 2021 By admin

I had the pleasure recently of volunteering with some Acceleration Partners colleagues for the Duplessy Foundation. It’s so important to me to leave a positive imprint by giving back to my community and empowering others to succeed. At Acceleration Partners, all employees are encouraged to volunteer and find ways to give back within our own […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.