• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Affiliates / Publisher Spotlight: Affinity Global Inc.

Publisher Spotlight: Affinity Global Inc.

January 30, 2020 by admin

Spread the love

Prosperity Marketing System




Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world.

This month, Vikki Danielson, Senior Publisher Development Manager at Acceleration Partners, chatted with Bharat Sharma, COO at Affinity Global Inc.

For those of us who haven’t heard of Affinity Global before, please give us your elevator pitch?

Affinity is a global ad tech company that creates user engagement products for branding and performance goals with the sole purpose of enhancing user experience. Affinity has five dedicated business units that provide solutions for both sides of the digital advertising industry – advertisers & publishers.

Products for Advertisers – Siteplug (Autocorrecting browsing errors), VEVE (Connecting brands with mobile phone manufacturers and browsers) and mCanvas (experiential storytelling for small screens)

Products for Publishers – Yield Solutions (custom monetization strategies for display & video) and OneDash.ai (Ad operations digital assistant for content publishers)

Please tell us more about how Affinity can help brands reach audiences across the globe?

Affinity (Siteplug & VEVE) is in the business of meeting performance goals for brands globally. This is possible due to our strategic partnerships with leading phone manufacturers (OEMs), browsers, search engines, several domain parking companies, domain owners and various related mobile & desktop applications.

Our alliances help us get access to 500mn+ global users especially from rich markets such as North America, Brazil, UK, Germany, Southeast Asia and India.

In addition to the wide & diverse reach, we are able to drive high performance for our brands due to our innovative ad formats – SiteDirect, SiteSuggest, Tiles, Notification Ads and Offers Engine.

Affinity has several integrations and product capabilities across Siteplug and VEVE. Can you tell us about them?

Siteplug & VEVE are marketing platforms that help brands achieve their performance goals such as digital sales, engagements, drive installs and content consumption in addition to other customized KPIs. We have engineered and designed five products that assist the user at various points of their online journey and enhance their overall experience with the brand.

These products and their capabilities include:

SiteDirect corrects domain typos. This helps users reach their brand destination faster by avoiding competitor ads on parked pages.

SiteSuggest smartly navigates users directly to the brand website by surpassing competitor ads on search engine results page (SERP).

Tiles, available on browsers and OEM start pages, grab the users’ attention before they plunge into their browsing experience.

Notification Ads are the ones that alert users with the latest brand offers through push notifications.

Offers Engine is an owned and operated website which promotes offers across verticals and features them on start pages on OEMs and browsers.

Siteplug is all about preventing the loss of high intent users. How are these users incremental to a brand if a user was already trying to get to the brand?

Brands lose billions of dollars due to the loss of users to competitor ads. Users are easily distracted to compelling competitor ads, especially if they end up navigating to typo domains.

In some cases, the users may also land up on malware-infested sites. Our research suggests that over 50% of users end up clicking on competitor ads and 20% of those users make a transaction with a competitor brand. Here’s where brands can use Siteplug products to ensure their high-intent users are not lost and are safely and swiftly landing on their preferred brand destination.

In some cases, brands have seen a 10% uplift in their overall digital sales. Siteplug products are built to enhance the users’ experience, especially if they make a browsing error or by simply assisting them early on in their search journey. Over time this also ensures deep brand loyalty as the user tends to get spoiled with the convenience provided by the brand.

Tell us how VEVE can give brands access to over 200 million global users with multi-device targeting getting average conversion rates of 1-3% with no tech integration?

VEVE is a performance marketing platform that connects brands with OEMs and browsers using intuitively native-looking ad formats that perform.

Owing to our varied publisher partnerships from across the globe with OEMs, browsers, telcos and multiple desktop/mobile applications, we have access to over 200 million desktop and mobile users. VEVE ad formats engage the users uniquely through their online journey and our backend algorithms have the capabilities to smartly choose the content that is exposed to the user based on their historical click/purchase pattern.

These two attributes ensure consistent and high conversion rates for our performance campaigns. Signing up on a platform is an easy two-step process. Share the tracking URL and basic creative assets such as logos and ad copies (only in case of Notification Ads and Offers Engine).

You are so confident in your abilities that you offer brands something that no other publisher does, tell us about your proposition to brands?

Confidence comes only with experience, growth and a fearless vision. In our case, we have a great product, rich global publisher partnerships and scores of advertisers who have met and exceeded their performance marketing objectives with us.

In the past five years, we have generated more than $500 million in sales for our brands and our vision is to deliver $5 billion in the coming few years.

Any brand from any vertical who is in need of high-intent or in-market users can take advantage of our platform and we will guarantee consistent conversion rates. For brands who would like to experience our platform are welcome to reach us for a free test by writing to sales@veve.com or sales@siteplug.com

Any new monetization solutions coming in 2020 from Affinity?

Yes, indeed! In this fast-changing ad tech world, we are doing our part to enhance the industry and add more value. As research and development has always been our priority, especially to identify attractive and efficient ways for brands to reach consumers, we have recently invested time into building a content monetization solution. More on this will be divulged later this year.

A large number of your team is based in Mumbai, tell us where to go and what to see if we had only 24 hours to visit.

Twenty-four hours is not enough time to get a feel of the city. However, Mumbai has something to offer to everybody at any time. A good mix of activities include a visit to Gateway of India and Taj Heritage, a walk down the Queen’s Necklace, a yacht ride in the Arabian Sea, drive through Worli SeaLink, shop at Colaba Causeway and finish the day with a chilled beer at Leopolds.

 

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Acceleration Partners acquires R.O.EYE’s UK agency business

March 4, 2021 By admin

As of the 2nd March 2021, Acceleration Partners has officially completed the acquisition of R.O.EYE’s agency business, a UK-based performance marketing agency founded by Mark Kuhillow.   As a result of the acquisition, Acceleration Partners will be taking over the management of R.O.EYE’s affiliate marketing clients in the UK and incorporating them into the Acceleration Partners business. […]

Acceleration Partners Acquires R.O.EYE’s UK Agency Business

March 3, 2021 By admin

As of March 2nd, 2021, Acceleration Partners has officially completed the acquisition of R.O.EYE’s agency business, a UK-based performance marketing agency founded by Mark Kuhillow. As a result of the acquisition, Acceleration Partners will be taking over the management of R.O.EYE’s affiliate marketing clients in the UK and incorporating them into the Acceleration Partners business. “We have […]

Profile of a Growth Marketer: Stephanie Solty, Drop

February 26, 2021 By admin

Profile of a Growth Marketer is an ongoing series where we feature partner marketing industry leaders from around the globe. We sat down with Stephanie Solty, Senior User Acquisition Manager at Drop, to learn more about her role in the company, and how Drop is placing the earning and redemption process of their free rewards […]

How Affiliate Management Agencies Strengthen In-House Teams

February 25, 2021 By admin

While many companies rely solely on an affiliate program management agency to support all aspects of their affiliate program, some divvy up the responsibilities with their in-house affiliate marketing team. This is especially true for: Companies who started with a small, private affiliate program run by an in-house manager and promoted by a few select […]

Employee Spotlight: Kelly Ground | Acceleration Partners

February 20, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I have been at Acceleration Partners for 4.5 years and I am currently the Associate Director of Strategic Accounts.   What brought you to work in the affiliate marketing industry? Wow where do I start. After graduating college, I was fortunate […]

Partner Spotlight: DealNews | Acceleration Partners

February 17, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Partner Development team shine a light on innovative partners from across the world. This month, Meghan Hamme, Publisher Development Manager at Acceleration Partners, chatted with Shauna Cortazzo, Business Development Manager and Tim Mueller, Head of Business Development at DealNews.   What is DealNews all about? […]

Employee Spotlight Martin Bartsch | Acceleration Partners

February 14, 2021 By admin

In this month’s edition of our Employee Spotlight series, we talked to Account Manager, Martin Bartsch. Martin shares how the pandemic has helped to accelerate the demand for affiliate marketing and reveals the time former British Bake-off judge Mary Berry cooked lunch for him!   Can you tell us more about your role at AP […]

Employee Spotlight: Wendy Lim | Acceleration Partners

February 13, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for eight months. I’m on the Global Accounts team and help our clients to launch and manage their affiliate programs in the Asia Pacific (APAC) region from Singapore, where I’m based.   What do you do […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.