• Home
  • Publications & Software
  • Contact us
  • Privacy policy
  • Cookie Policy

Commissions Autopilot

Earn Money Online From Home

  • Affiliates
  • Make Money Online
  • Work at Home
  • Videos
> Home / Affiliates / Q1 2021 global affiliate programmes

Q1 2021 global affiliate programmes

April 9, 2021 by admin

Spread the love

Prosperity Marketing System




It’s true when they say a year can make all the difference. Just one year ago, we were coming off a very strong January and February when things changed drastically in March due to the start of a global pandemic.

However, economic conditions are improving dramatically in the U.S. and across the globe, according to the National Retail Federation (NRF). The NRF expects national retail sales to grow between 6.5–8.2%, reaching more than $4.33 trillion in 2021.

This forecast aligns with the revenue growth that Acceleration Partners’ clients have already seen in Q1 of 2021. This past quarter included a 21% revenue growth year-over-year (YoY), but a 86% decrease in clicks as consumers are converting and not just browsing like they were in 2020.

 

High-level overview of the consumer landscape in Q1 2021

The global pandemic accelerated shopping behaviours as consumers shifted to digital and mobile commerce more than ever before. According to the recent Adobe Digital Economy Index, January to February 2021 alone saw consumers spend $121 billion online, which was a 34% increase from last year.

Other factors contributing to the increase included a rise in payment methods such as “buy now, pay later,” home improvement products growing 60% YoY, apparel growing 22% YoY and consumers continuing to leverage BOPIS (buy online, pick up in-store).

While some industry analysts expect U.S. retail sales to jump in March and April, thanks to the mid-March stimulus checks, others are expecting consumers to save their stimulus checks and tax refunds this year for when they feel comfortable spending again once the vaccines are more widely rolled out.

In the UK, economists are expecting retail sales to turn positive for the first time since December 2019.  This prediction is based on the growth seen since April 2020, which is when the historic drop occurred. Economists are hopeful for an increase in commerce as we look ahead into Q2 and beyond.

 

Acceleration Partners’ client performance data: Q1 2021 (January – March)

Acceleration Partners’ clients experienced double-digit increases in revenue and orders YoY with slight decreases in Average Order Value (AOV) and new customer orders. While clicks were down 86% YoY and AOV was down slightly at 5% YoY, conversion rates increased by 2% YoY.

At the start of the global pandemic in March 2020, we started to see decreases in conversion rates within our clients’ programmes, yet consumers were clicking on affiliate links. This year, we’re seeing consumers converting more; consumer confidence has also increased globally.

Comparing our clients’ data between Q1 2020 and Q1 2021, we saw double and triple-digit increases in revenue across all business models.

Overall, the Q1 2021 “wins” for Acceleration Partners’ clients globally included: new customer acquisition campaigns, strong promotions, increased rewards with loyalty partners and content-focused placements.

 

We saw increases across the board for all business models, including:

  • Subscription was up 94% in revenue.
  • Retail clients were up 171% in revenue with new customer orders up 1,348%, thanks to the continued shift to online shopping.
    • Apparel saw a 45% increase driven by aggressive promotions.
    • Food and beverage saw a 692% increase as consumers continued to purchase groceries online, while some ordered take-out more than ever before.
    • Health and wellness grew 140% with consumers focused on finding ways to improve their well-being.
    • Household grew 309% due to the lasting “pandemic nesting” trend.
  • Technology clients were up 1,012% in orders and 503% in revenue as businesses continued to invest in their employees working from home, as well as other businesses starting to open up more as the vaccine rollouts continue.
  • Direct-to-Consumer (DTC) clients saw a remarkable 143% increase in revenue and new customer orders up 27%. While brand loyalty declined in 2020, consumers in 2021 are far more open to exploring new brands.

 

AP Clients' YoY Revenue (Q1 2021 vs. Q1 2020).

 

 

 

 

 

 

 

 

 

 

 

*This data is based on revenue only and does not include other “actions” such as lead-based programmes.

**This data does not include Streamline Marketing clients. 

 

Affiliate partners’ performance data: Q1 2021 (January – March)

Revenue from all affiliate partner types were up YoY, with the exception of revenue from coupon partners, which were down slightly (less than 1%), driven by a 13% decline in clicks and a 46% decline in commissions.

 

Affiliate Partners' YoY Revenue (Q1 2021 vs. Q1 2020).

Up next … quarterly benchmark reports of client affiliate programmes

We will continue to share our client data quarterly for the rest of 2021. Look for the next report on Q2 to be shared in July.

Questions about this data or the strategies other brands are finding successful? Contact our team!

 

Kelly Ground is the Associate Director of Strategic Accounts at Acceleration Partners

Affiliate Marketing Website Design

Source link

Follow us

  • Facebook
  • RSS

Subscribe to Our Newsletter

Join thousands of people who get the most updated news delivered free to their email!

Check your inbox or spam folder to confirm your subscription.

Mind Secrets

Affiliates

Guide to Inclusive Language | Acceleration Partners

April 16, 2021 By admin

Words and the way we use them can have a significant impact on others, often without us even realizing it. In this guide to inclusive language, I will share some guiding principles and why it’s important to use inclusive language as much as possible, especially in the workplace.   What is Inclusive Language?  “Inclusive language […]

Guide to inclusive language | Acceleration Partners

April 15, 2021 By admin

Words and the way we use them can have a significant impact on others, often without us even realising it. In this guide to inclusive language, I will share the guiding principles of inclusive language and why it’s important to use inclusive language as much as possible.   What is inclusive language? “Inclusive language acknowledges […]

Benchmark Report of Q1 2021 Global Affiliate Programs

April 11, 2021 By admin

It’s true when they say a year can make all the difference. Just one year ago, we were coming off a very strong January and February when things changed drastically in March due to the start of a global pandemic. However, economic conditions are improving dramatically in the U.S. and across the globe, according to […]

Employee Spotlight: Asher Levine | Acceleration Partners

April 10, 2021 By admin

How long have you been with Acceleration Partners and what is your current role? I’ve worked at Acceleration Partners since February 2019, so just over two years. I am currently an Associate Account Director in Key Accounts.   What do you do as an Associate Account Director in Key Accounts? As an Associate Account Director […]

Q1 2021 global affiliate programmes

April 9, 2021 By admin

It’s true when they say a year can make all the difference. Just one year ago, we were coming off a very strong January and February when things changed drastically in March due to the start of a global pandemic. However, economic conditions are improving dramatically in the U.S. and across the globe, according to the National […]

Partner Spotlight Increasingly | Acceleration Partners

April 2, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team highlight different partners from across the region. This month, David Vince, Senior Partner Development Manager EMEA, at Acceleration Partners, caught up with Satish Jayakumar, Co-founder, and COO at Increasingly.   Welcome to our Partner Spotlight! Would you mind introducing yourself to […]

Questions about Diversifying Affiliate Partnerships

April 1, 2021 By admin

A common challenge for many brands is how to accelerate their affiliate program growth – regionally and globally – without over-relying on “traditional” partners. Many brands are not even aware of just how many unique “nontraditional” affiliate partners there are and the incredible value they can bring to their affiliate program. Nontraditional partners can bridge […]

Partner Spotlight: Increasingly | Acceleration Partners

March 31, 2021 By admin

Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative partners from across the world. This month, David Vince, Senior Partner Development Manager EMEA, at Acceleration Partners, caught up with Satish Jayakumar, Co-Founder, and COO at Increasingly. Welcome to our Partner Spotlight! Would you mind introducing […]

Self Healing Secrets

banner

Copyright 2020 Commissions Autopilot | Designed by Ahead Hosting

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.