We are sharing search marketing trends you need to be watching as we head into Q2 2020. What trends are you watching?
As Online Shopping Behavior Changes, So Does Ad Spend
With people self-isolating and leaving the house less often, it has had an impact on shopping behaviors. From bulk-buying to online shopping, people are changing what they’re buying, when, and how.
It probably doesn’t surprise you that online purchases for toilet paper have spiked by 186% (Adobe). Here are some interesting Ad Spend changes we pulled from LighthouseTM.