This post is written by our Director of Global Accounts, Brian Buroker.
With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical.
(Category – Beauty and Personal Care – Tanning and Sun Care)
Some of the larger moves include: