We are happy to announce that Share Results has been shortlisted in the International Performance Marketing Awards 2018. Our team is honored to be recognized by other leaders in our industry for the work we do for financial institutions.
If you are unfamiliar with the International Performance Marketing Awards, it’s an annual award ceremony which showcases outstanding works achieved around the globe. Awards are open to advertisers, publishers, media owners, agencies, networks, startups, technology providers or individuals in the performance marketing sector. Now, in its 12th year, the leading international award ceremony is a gathering of industry professionals held in London.
The awards show holds different categories such as Best Full-Service Affiliate Network, Best SaaS Platform, Best CPA Network, Best Performance Marketing Technology, Best Performance Marketing Agency, Industry Choice of Network, Industry Choice of Technology, Industry Choice of Agency, and more. Entries are collected and shortlisted earlier in the year by an independent international judging panel of carefully selected individuals who score and vote based on criteria from each category.
Due to our highly successful campaign with ScotiaBank, in December 2017, Share Results has been shortlisted as a finalist in the USA (and Canada): Best Performance Marketing Campaign or Strategy category. To qualify as a top performer, campaigns must demonstrate the use of data, creativity and innovation, feasibility, smart execution, effectiveness and ROI.
Our nomination was the result of our partnership with ScotiaBank, who we ran an exclusive campaign with to drive the digital sales growth of their credit card products. Utilising comprehensive data and historical trends from the Share Results’ platform and the expertise of the affiliate team, this campaign was designed to engage both the customer and publisher and yield a lucrative ROI. The campaign offered customers an improved sign-up experience, while motivating affiliates to capitalize on improved performance. A major part of the success of the campaign is attributed to the creative combination of channels, offers and applications Share Results implemented.
Developing a strong affiliate marketing strategy with set goals allowed us to execute a successful campaign. The campaign results exceeded expectations and surpassed the acquisition target set for the products by 111.08%. It was a major success and December’s total approval volumes were 95.01% greater than the year-to-date program average. Traffic and conversion rates also increased significantly, meeting the set objectives.
This campaign really demonstrated that having a marketing strategy for your affiliate program can really enable you to be competitive among other brands, know where your customers are, and align you with the overall marketing goals. Read more about the pillars of affiliate marketing strategy to optimize your results.
We are excited to be selected as one of the finalists and we look forward to the unveiling of the winner. In the rapidly evolving world of affiliate marketing, Share Results consistently looks for ways to push affiliate marketing to new levels.
“With over 400 industry professionals attending the award ceremony, celebrating innovation, creativity, and success, Share Results is honoured to showcase our year of efforts and support the industry of affiliate and performance marketing.”
- Alana Levine, COO, Share Results
The winners were recently announced and included for example winner Shoptimised as Best SaaS Platform, in what judges called “a genius idea”. “Shoptimised SaaS platform enabled retailers, brands and agencies to fully optimise Google’s Product Feeds, cutting out the assistance of clients or developers”. We were honored to be judged against such high calibre affiliate networks and programs.