We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels.
Since it’s back to school season, we wanted to look at the most popular special offers for the Children’s Clothing vertical during the month of August on Google and Bing. Here are the results:
- Free shipping was the most popular offer, showing up 41% of the time.
- Sale came in second place with 25% of offers including sale.
- Out of curiosity, we also looked at the same category for August of 2018 to compare. Free shipping was still the leader, but accounted for 48% of special offers last year. Sale, claims, and free product stayed steady at 25%, 6%, and 5% respectively.
Want to see data like this for your brand or industry? Contact us and we’ll show you.