This post is written by our Director of Global Accounts, Brian Buroker.
With now 30 million people unemployed in the last 6 weeks, we’ve seen major declines in growth and inflation as the Federal Reserve tries to inject liquidity in the market. As a result, people are rightly trying to figure out what to do with their money and we have seen that companies in the Finance & Investing vertical are adapting.
As you know, We LOVE Data™ at The Search Monitor, so I wanted to take a look at what the data is saying.
We are seeing the trading platforms are increasing their ad spend:
TD Ameritrade (+34%)
Interactive Brokers (+341%)
Schwab – (+20%)
In contrast, funding is drying up and some sites are pulling back on spend:
fundrise – (-21%)
lendingtree.com ( -21%)
With the rise in gold prices, we’ve seen a subsequent increase in spending by gold sites:
jimbullion – (+25)
expressgoldcash.com – (+28%)
sellyourgold – (+12%)
Want to see what the trends are in your vertical? Let us know and we can pull some data for you.